B2B Video Library

ClickUp | How ClickUp Whiteboards empower teams

ClickUp showcases how its Whiteboards feature helps teams work better together. The ad walks through a typical workflow—starting with brainstorming, then planning, and ending with task execution. It shows how teams can use one platform to map ideas, assign tasks, and stay aligned in real-time.

The Formula (That Works at Any Budget)

Visual Collaboration + Task Integration = Smoother Workflow
The ad shows how whiteboards and task lists work together. Teams can draw ideas, then turn them into actions right away.
→ Lesson: Show how your product connects planning and doing.

Real-Time Edits + Single Platform = More Productivity
Team members work together on the same board—no switching tools. Everything they need is in one place.
→ Lesson: Centralize your features to reduce friction and save time.

AI Visuals + Simple Interface = Better Team Experience
ClickUp’s AI tools help auto-generate visuals, while the layout stays clean and intuitive.
→ Lesson: Use smart features that make collaboration easier and more fun.

Humor Breakdown

The ad keeps a polished tone, but sneaks in light humor through familiar work frustrations—like chaotic meetings or scattered ideas. These moments add personality and keep the viewer engaged.

→ Lesson: Even in serious demos, add small moments of humor to stay human.

Final Verdict

The ClickUp Whiteboards collaboration ad makes a clear case for why teams should stop juggling tools. It shows how brainstorming, planning, and doing can all happen in one place. With real-time updates and AI-powered visuals, ClickUp is a smart solution for modern teamwork.

BRAVE-o-meter Score:
B-4 | R-8 | A-4 | V-3 | E-6
BRAVE – 5.0/10

Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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