ClickUp takes us back to the Stone Age—literally. A group of cavemen try to preserve their ideas by carving them into stone. But a sudden storm wipes it all away. Cut to the present: ClickUp Whiteboards offer a smarter, safer way to capture and organize ideas. The ad cleverly contrasts ancient tools with modern ones, making the case for digital collaboration.
The Formula (That Works at Any Budget)
Relatable Challenges + Time-Travel Humor = Engaging Narrative
The ad uses cavemen to exaggerate a common modern fear: losing great ideas.
→ Lesson: Show how your product solves timeless problems in a fresh, unexpected way.
Visual Storytelling + Product Introduction = Clear Value Proposition
The shift from prehistoric to modern scenes gives a visual punch to ClickUp’s value.
→ Lesson: Use visual contrast to clearly demonstrate your product’s benefits.
Concise Runtime + Memorable Imagery = Lasting Impact
Quick scenes, bold visuals, and no wasted time make the message easy to absorb.
→ Lesson: Keep your story short, strong, and sticky.
Humor Breakdown
The comedy comes from placing Stone Age characters in a situation today’s workers understand—losing their ideas. The absurdity of cavemen battling a thunderstorm to save their “whiteboard” makes the message land with a smile.
→ Lesson: Use historical absurdity to spotlight modern problems—and make your solution feel like progress.
Final Verdict
ClickUp’s “Cavemen | Whiteboards” ad is a smart, funny reminder that not all tools are built to last. By contrasting the past with the present, it delivers a clear, memorable message: ideas deserve better tools—and ClickUp Whiteboards deliver exactly that.
BRAVE-o-meter Score:
B-8 | R-6 | A-7 | V-8 | E-5
BRAVE – 6.8/10
Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn
