ClickUp uses humor to show what work looked like before using their platform. It’s a chaotic world of too many tools—chats in one app, tasks in another, documents somewhere else. The ad captures how disjointed software leads to miscommunication and burnout. ClickUp presents itself as the all-in-one solution that brings everything together in one place.
The Formula (That Works at Any Budget)
Relatable Frustrations + Exaggerated Scenarios = Engaging Narrative
The ad plays up common workplace chaos—too many tools, too little clarity.
→ Lesson: Lean into real pain points with a twist of exaggeration to drive the message home.
Disjointed Tools + Unified Platform = Clear Value Proposition
The visual mess of multiple disconnected apps contrasts with the simplicity ClickUp offers.
→ Lesson: Show—not just tell—how your product replaces complexity with clarity.
Concise Storytelling + Visual Humor = Memorable Message
The entire story is told quickly with visual cues, physical comedy, and zero fluff.
→ Lesson: Short, punchy content is easier to watch and easier to remember.
Humor Breakdown
The comedy comes from watching teams spiral into confusion—people yelling across departments, missed meetings, and lost files. It’s over-the-top but feels uncomfortably familiar. That tension makes it funny and effective.
→ Lesson: Use humor as a mirror. When people see themselves in the mess, they’ll crave your solution.
Final Verdict
ClickUp’s “Before ClickUp” ad turns workplace pain into punchlines. It brilliantly contrasts the chaos of too many tools with the simplicity of one platform. In under a minute, it makes a compelling case for why all-in-one beats all-over-the-place.
BRAVE-o-meter Score:
B-6 | R-8 | A-7 | V-7 | E-6
BRAVE – 6.8/10
Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn
