Billie Eilish partners with Adobe to show how she used Creative Cloud tools to shape her Happier Than Ever album and music video. We see Billie editing, directing, and building her vision step by step. Adobe then opens the door to fans, asking them to create original art using #BillieXAdobe. That fan art ends up featured in her tour visuals, on merchandise, and on billboards. The video ends by showcasing the results: 1.4 billion impressions, a 22% jump in global subscriptions, and 3x ROI.
The Formula (That Works at Any Budget)
Celebrity with real product use = Credibility
This isn’t a paid plug. The ad shows Billie actually creating with Adobe tools, from early concepts to final visuals.
→ Lesson: Don’t just borrow fame—show your product genuinely powering real work.
Behind-the-scenes = Emotional connection
Instead of just showing her music video, the ad reveals the creative process, making Billie’s story more relatable.
→ Lesson: Show how your product supports the full journey, not just the end result.
Fan participation = Explosive reach
Adobe turns fans into collaborators. Their creations become part of Billie’s world—online and in real life.
→ Lesson: Let your audience join in. Co-creation builds stronger engagement and social proof.
Humor Breakdown
This ad doesn’t use humor. Its strength lies in inspiration and authenticity. The tone is emotional, not comedic.
→ Lesson: If your message is powerful, you don’t need a joke. Emotion can do the heavy lifting.
Final Verdict
Adobe nails the formula by blending celebrity storytelling, authentic product use, and fan empowerment. It’s not just about Billie—it’s about what’s possible with the right tools. With massive reach and clear ROI, this is a standout B2B brand campaign that proves Adobe empowers creators at every level.
BRAVE-o-meter
B-7 | R-9 | A-7 | V-9 | E-9
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: adobe.com/express
LinkedIn: Adobe on LinkedIn
