Apple’s “The Whole Working-from-Home Thing” ad brings the reality of remote work to life through the eyes of a diverse cast of employees juggling family, pets, and Zoom meetings. From a cat walking across a keyboard to a toddler interrupting a virtual presentation, Apple shows how its products make the WFH experience more manageable—and even a bit more fun.
The Formula (That Works at Any Budget):
Real-Life Remote Work Struggles = Instant Relatability
The ad taps into the universal experience of trying to balance work and home life. The quirky interruptions—whether a pet or a child—are things most remote workers can relate to, making the ad’s humor land quickly and effectively.
→ Lesson: Show the real-life, funny struggles your audience faces. It makes the solution feel personal and relevant.
Subtle Product Placement = Seamless Integration
Apple products are shown solving these everyday challenges—whether it’s a seamless video call or hands-free multitasking. The products blend into the scenario without being the main focus.
→ Lesson: Make your product the natural hero, solving problems in a way that feels organic to the story.
Humor Through Exaggeration = Engaging Tone
The humor in this ad comes from amplifying small, everyday inconveniences into full-blown comedic moments. The result is both funny and easy to understand.
→ Lesson: Exaggerating minor annoyances can make your product’s value clearer and more entertaining.
Smart Tagline = Memorable Messaging
The ad’s central line, “The whole working-from-home thing,” captures the messy reality of the situation, while subtly suggesting that Apple has the tools to make it easier.
→ Lesson: A simple, relatable tagline can reinforce your product’s value in a clever way.
Humor Breakdown:
The humor is primarily situational and observational—by amplifying the real-life struggles of remote work. From an overly enthusiastic child joining a call to the cat sabotaging the work setup, the ad’s humor is grounded in experiences most remote workers have faced. It adds a light, humorous touch to an otherwise challenging scenario.
Final Verdict:
Apple’s ad hits the nail on the head by blending humor with functionality. It reflects the remote work struggles we all know too well and showcases Apple’s products as the effortless solution. The subtlety of the product placement ensures the ad feels more like a relatable sketch than an overt advertisement, making it both engaging and memorable.
BRAVE-o-meter Score:
B-9 | R-9 | A-9 | V-9 | E-9
BRAVE – 9.0/10
Watch the full ad & learn more:
Website: Apple.com
LinkedIn: Apple
