Apple’s “Escape from the Office” is a cinematic, 9-minute comedy that feels more like a short film than a commercial—and that’s exactly the point. It follows a scrappy team of corporate misfits as they quit their soul-sucking jobs to build a startup, powered entirely by Apple’s business tools. It’s part heist film, part underdog story, and 100% an Apple flex on what modern work could look like.
The Formula (That Works at Any Budget):
The Workplace as a Villain – The ad paints the corporate office as a soul-crushing labyrinth of pointless meetings, bad coffee, and stifled ideas. From the opening shot, the “escape” feels justified.
→ Lesson: Frame the old way of working as not just inefficient—but oppressive.
Underdog Energy + Mission-Driven Team – The ragtag group of employees quitting to build something better taps into a classic entrepreneurial fantasy. They’re not just launching a business; they’re reclaiming freedom.
→ Lesson: Make your brand the weapon of choice for people escaping mediocrity.
Product Integration That Actually Feels Natural – MacBooks, iPads, iPhones, and even Face ID are seamlessly shown helping the team solve real startup problems—prototypes, pitches, logistics. No specs, just story.
→ Lesson: Instead of listing features, embed them inside action and momentum.
Mini-Hollywood Production Value – The pacing, editing, and music cues feel like a blockbuster. That level of craft elevates the message: Apple doesn’t just make tools. They empower world-changing teams.
→ Lesson: Quality = credibility. If your story’s big, your production needs to match.
Humor Breakdown:
The ad leans on character-based comedy—like the overly intense designer, the passive-aggressive coworker, or the oblivious boss. One standout gag: when they try to break into a boardroom only to get caught by an automatic door delay. The laughs never undercut the narrative, but they do make the journey more watchable (and memorable).
Final Verdict:
Apple turns a classic startup fantasy into an inspiring, witty, and surprisingly emotional escape story. It sells a suite of tools without ever feeling like a product demo. Instead, it invites every frustrated employee to imagine what’s possible when your ideas—and your tools—aren’t stuck in the office.
Brave-o-meter score:
B-8 | R-9 | A-8 | V-8 | E-9
BRAVE – 8.4/10
Watch the full ad & learn more:
Website: Apple Business
LinkedIn: Apple
