ADP introduces the mythical “25th hour,” a concept every busy professional wishes they had. The ad highlights how ADP’s automation and payroll solutions help businesses reclaim lost time, effectively adding an extra hour to the day without bending the laws of physics.
The Formula (That Works at Any Budget):
Wish Fulfillment = Instant Appeal – The ad taps into a universal desire: more time. By presenting ADP as a tool that “creates” time, it instantly resonates with business owners and HR teams.
→ Lesson: Frame your product as the solution to a problem people wish they could magically fix.
Everyday Chaos = High Relatability – The frantic pace of business operations, from payroll to scheduling, is exaggerated just enough to make the pain points feel urgent yet amusing.
→ Lesson: Show the struggles your audience faces daily in an exaggerated yet familiar way.
Seamless Efficiency = Clear Payoff – Once ADP enters the picture, everything flows smoothly, reinforcing the idea that automation is the closest thing to actually gaining more time.
→ Lesson: Let your product be the silent hero, making life easier without needing an in-your-face sales pitch.
Humor Breakdown:
Playful Exaggeration – The idea of a “25th hour” is inherently absurd, but it’s played straight, making it more engaging.
Relatable Workplace Chaos – The humor comes from showcasing the daily grind in an over-the-top yet truthful way.
Contrast-Driven Punchline – The shift from chaos to efficiency delivers the comedic (and persuasive) payoff.
Final Verdict:
ADP turns time management into a clever, engaging concept that makes automation feel essential. The “25th hour” isn’t real—but ADP makes it feel like the next best thing.
Brave-o-meter score:
B-7 | R-9 | A-8 | V-8 | E-9
BRAVE – 8/10
Watch the full ad & learn more:
Website: ADP
LinkedIn: ADP LinkedIn Page
