Acrobat | Acrobat’s Got It: Baby Proof

A financial advisor is reviewing a document—until his toddler starts smashing the keyboard. In Adobe Acrobat’s “Baby Proof” ad, chaos meets calm thanks to Acrobat’s security tools. With password protection and secure sharing, even baby-sized disasters can’t ruin your workflow.

The Formula (That Works at Any Budget)

Relatable Parenting + Humor = Instant Connection

The ad taps into a universal struggle: working with kids around. It feels real and funny.
Lesson: Everyday chaos makes your product relatable and engaging.

Real Feature + Real Life = Clear Value

Instead of listing features, the ad shows how Acrobat prevents real problems.
Lesson: Use real-world scenarios to highlight the usefulness of your product.

Music + Movement = Strong Recall

The playful music matches the baby’s mischief. It turns the ad into a story viewers remember.
Lesson: Audio and visual cues help your message stick.

Humor Breakdown

The toddler’s wild typing isn’t just cute—it’s the punchline. Acrobat stays locked down, even when everything else falls apart. This light, exaggerated humor makes a serious feature (document security) feel simple and smart.

Lesson: Humor turns dry product features into fun, shareable moments.

Final Verdict

Adobe Acrobat’s “Baby Proof” ad is short, sharp, and smart. It uses humor to show how Acrobat keeps your files safe—even when life gets messy. A great example of how to make software ads feel human and memorable.

BRAVE-o-meter Score:
B-7 | R-8 | A-8 | V-7 | E-7
BRAVE – 7.4/10

Learn more about Adobe Acrobat:
Website: adobe.com/acrobat
LinkedIn: Adobe on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • BBoldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • RRelevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • AAttention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • VVibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • EEffectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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