A financial advisor is reviewing a document—until his toddler starts smashing the keyboard. In Adobe Acrobat’s “Baby Proof” ad, chaos meets calm thanks to Acrobat’s security tools. With password protection and secure sharing, even baby-sized disasters can’t ruin your workflow.
The Formula (That Works at Any Budget)
Relatable Parenting + Humor = Instant Connection
The ad taps into a universal struggle: working with kids around. It feels real and funny.
→ Lesson: Everyday chaos makes your product relatable and engaging.
Real Feature + Real Life = Clear Value
Instead of listing features, the ad shows how Acrobat prevents real problems.
→ Lesson: Use real-world scenarios to highlight the usefulness of your product.
Music + Movement = Strong Recall
The playful music matches the baby’s mischief. It turns the ad into a story viewers remember.
→ Lesson: Audio and visual cues help your message stick.
Humor Breakdown
The toddler’s wild typing isn’t just cute—it’s the punchline. Acrobat stays locked down, even when everything else falls apart. This light, exaggerated humor makes a serious feature (document security) feel simple and smart.
→ Lesson: Humor turns dry product features into fun, shareable moments.
Final Verdict
Adobe Acrobat’s “Baby Proof” ad is short, sharp, and smart. It uses humor to show how Acrobat keeps your files safe—even when life gets messy. A great example of how to make software ads feel human and memorable.
BRAVE-o-meter Score:
B-7 | R-8 | A-8 | V-7 | E-7
BRAVE – 7.4/10
Learn more about Adobe Acrobat:
Website: adobe.com/acrobat
LinkedIn: Adobe on LinkedIn
