B2B Video Library

Monday.com | Achieve Even Your Wildest Work Ideas

Monday.com takes productivity dreams to the extreme—literally. This ad dials up the absurdity, showing how even the most wildly impractical work ideas can come to life with the right tools. From over-the-top business concepts to pure logistical chaos, Monday.com positions itself as the platform that makes any vision achievable.

The Formula (That Works at Any Budget):

Absurdity = Instant Attention – The ad doesn’t just show off practical use cases—it takes them to ridiculous extremes, making it impossible to look away.
 → Lesson: Pushing concepts to the absurd keeps your ad fresh and memorable.

Fast-Paced Execution = High Energy – Rapid cuts, vibrant visuals, and enthusiastic dialogue give the ad a dynamic, engaging feel that mirrors Monday.com’s speed and flexibility.
 → Lesson: Match your editing style to the product’s key benefits—momentum, efficiency, and endless possibilities.

Clear Product Utility = No Confusion – Despite the over-the-top storytelling, the message remains simple: Whatever you dream up, Monday.com can make it happen.
 → Lesson: Keep the humor big, but make sure the product remains the hero.

Humor Breakdown:

The humor in this ad leans on exaggeration and unexpected absurdity—turning normal business goals into wildly impractical, overambitious ideas. It works because it’s relatable: every team has had that one person with an outlandish idea. The execution is playful, keeping things light while reinforcing how Monday.com brings structure to chaos.

Final Verdict:

Monday.com delivers a fun, high-energy ad that makes work management feel limitless. By turning everyday productivity goals into hilariously extreme challenges, the ad leaves viewers with one clear takeaway: If you can think it, Monday.com can help you build it.

Brave-o-meter score: 

B-8 | R-7 | A-9 | V-8 | E-8

BRAVE – 8/10

Watch the full ad & learn more:
 Website: Monday.com
 LinkedIn: Monday.com LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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