A “Problemotional” Review of 2023’s Best B2B Video Ads: Zendesk
Zendesk’s B2B video ad is a playful and visually engaging take on customer service, embracing a whimsical and unexpected approach to showcase the power of platform to enhance customer interactions. The ad’s humorous and playful tone to amplifies the challenges of providing excellent customer service.
Let’s break it down using the PESO framework:
P: Problem/Pain
The “Lost and Found” Dilemma: The ad opens with a woman seeking help from a fortune teller – who uses Zendesk to access information – to find an item that she has lost, capturing the common frustration that customers feel when they are faced with issues or problems.
The Need for Insight: The fortune teller searching for information on Zendesk highlights the need for businesses to have a deep understanding of their customers and be able to quickly and easily access their customers’ information to effectively respond to their needs.
The Frustration of Inefficient Customer Service: The woman seeking help from the fortune teller and the mention of the “lost and found department” suggests that many businesses struggle to provide efficient and effective customer service, emphasizing the need for a streamline solution.
E: Emotion
Whimsical and Playful Style: The whimsical and playful approach, incorporating a psychic-themed setting with a fortune teller and crystal balls, creates a sense of fun and lightheartedness – making the ad more memorable.
The Desire for Personalized Service: The ad emphasizes the need for personalized customer service through the engagement between the woman and the fortune teller. It suggests that customers want to feel understood and appreciated and that businesses need to be able to provide tailored solutions to meet their individual needs.
The Joy of Solving Problems: The tagline “Customer service that knows all is powered by Zendesk” conveys the satisfaction that comes with solving customer problems, evoking a feeling of helping others and making a positive impact.
S: Solution
The Customer Service Platform: The ad introduces Zendesk as a solution that can improve customer service, showcasing Zendesk’s ability to streamline customer interactions and help businesses solve problems quickly.
A Powerful Customer Service Solution: It highlights Zendesk’s ability to provide a powerful customer service solution. The fortune teller uses Zendesk to connect with the woman and their tagline conveys that Zendesk is a platform that can help businesses deliver outstanding customer service.
A Streamlined Customer Experience: Zendesk’s emphasizes their ability to create a streamlined customer experience and help businesses provide a faster and more efficient experience for their customers.
O: Outcome
Happier Customers: The ad advocates that Zendesk can help businesses create happier customers. With the woman feeling relieved after her problem is resolved drives home the value of Zendesk’s platform.
Improved Customer Loyalty: Zendesk can help businesses improve customer loyalty. The scene of the woman smiling happily adds to a point that Zendesk can help businesses create a more positive customer experience, leading to greater loyalty and retention.
A Better Future for Customer Service: They end with a message of hope and amplify the point that their platform is the solution to help their viewers’ businesses achieve a more positive future for customer service.
Overall
The psychic-themed setting combined with a woman playing a fortune teller enables them to highlight the importance of understanding customer needs and providing solutions, in a unique and stand-out way, all while incorporating Zendesk as the key to providing exceptional customer service.
Zendesk proves that B2B video ads can be both entertaining and informative, making a lasting impression on viewers and driving them to explore the platform’s capabilities.
