Mibo takes the awkward, often lifeless world of virtual meetings and flips it on its head—literally. This ad introduces Mibo’s immersive video chat experience by contrasting dull, robotic calls with a lively, interactive environment that actually makes remote collaboration fun.
The Formula (That Works at Any Budget):
Painfully Relatable → Instantly Engaging – The ad taps into the universal frustration of uninspiring video calls, making viewers immediately recognize the problem.
→ Lesson: Show your audience the problem they already feel, and they’ll pay attention to the solution.
Contrast = Maximum Impact – Dull, predictable meetings are juxtaposed with Mibo’s dynamic, engaging world, making the product feel like an instant game-changer.
→ Lesson: The more extreme the contrast, the more obvious the value of your solution.
Experience > Explanation – Instead of listing features, the ad shows how Mibo transforms virtual communication.
→ Lesson: Let your product speak for itself through immersive storytelling.
Humor Breakdown:
The humor here leans into exaggeration—the stiffness of traditional video calls is almost unbearable, making the switch to Mibo feel like a breath of fresh air. It plays on the collective frustration of virtual meetings and turns it into an opportunity for fun.
Final Verdict:
Mibo doesn’t just tell you it’s different—it shows you. By making the contrast between old and new so extreme, this ad makes the product feel less like an option and more like an upgrade you need.
Brave-o-meter score:Â
B-9 | R-8 | A-8 | V-8 | E-8
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: Mibo
LinkedIn: Mibo LinkedIn Page
