B2B Video Library

Wizer | Cyber Security Awareness Training 2025

Wizer’s ad for Cyber Security Awareness Training 2025 takes the often dry topic of cybersecurity and makes it engaging with humor and clarity. By showing the consequences of neglecting cybersecurity through exaggerated, almost comically disastrous scenarios, it emphasizes how easy it is to fall victim to cyber threats. The ad positions Wizer as the solution to arm employees with the knowledge they need to avoid these pitfalls.

The Formula (That Works at Any Budget):

Exaggerated Risks = Immediate Attention – By showing over-the-top cybersecurity breaches, the ad grabs the viewer’s attention while humorously highlighting the stakes.
 → Lesson: Use humor and exaggeration to make the consequences of inaction feel urgent and relatable.

Clear Call to Action = Smart Positioning – The ad directly presents Wizer’s solution as a proactive tool to prevent these exaggerated disasters.
 → Lesson: Make the solution the obvious choice by presenting the problem in a compelling way.

Real-World Relevance = Instant Buy-In – The scenarios may be exaggerated, but the core message is relatable: cybersecurity is critical, and Wizer is the perfect training solution.
 → Lesson: Ground the humor in a real problem your audience faces to make the solution feel even more relevant.

Humor Breakdown:

The humor in this ad plays on the over-the-top consequences of failing to train employees in cybersecurity. While the disasters are exaggerated, they are built on a solid foundation of real cybersecurity issues, making the humor both relatable and impactful. It’s not just funny—it’s an effective way to highlight a serious issue while keeping the message light.

Final Verdict:

Wizer’s ad strikes the perfect balance between humor and importance. It effectively makes cybersecurity awareness training seem both essential and accessible. The exaggerated scenarios make it entertaining while the direct solution shows the value of Wizer’s training platform.

Brave-o-meter score: 

B-8 | R-9 | A-7 | V-8 | E-8

BRAVE – 8/10

Watch the full ad & learn more:
 Website: Wizer
 LinkedIn: Wizer LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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