Malwarebytes tackles the classic internet scam with its humorous ad, “Am I A Nigerian Prince?” It highlights the absurdity of common online fraud attempts while subtly showcasing Malwarebytes’ ability to protect against such threats. The ad uses humor to both entertain and inform, making it clear that even the most obvious scams can trick unsuspecting users.
The Formula (That Works at Any Budget):
Exaggerated Characters = Instant Comedy – The ad features the iconic “Nigerian Prince” scam, playing on the absurdity of the situation to draw laughter and engagement.
→ Lesson: Play on widely recognized themes and exaggerate them for comedic effect to quickly capture attention.
Real Problem = Real Stakes – Despite the humor, the ad doesn’t shy away from showcasing the serious risk of scams, making it clear that this type of fraud can still catch people off guard.
→ Lesson: Highlight the real-world issue but use humor to make the message more digestible and engaging.
Clear, Simple Message = Strong Value Proposition – The ad doesn’t get bogged down in jargon; it’s straightforward in showing how Malwarebytes protects users from scams like this one.
→ Lesson: Make the benefits of your product clear and easy to understand, especially in high-stakes contexts like cybersecurity.
Humor Breakdown:
The humor comes from the absurdity of the situation—being scammed by a “Nigerian Prince” in the digital age. By exaggerating the ridiculousness of the scam and presenting it as a real threat, the ad makes a point without being preachy. The light-hearted approach keeps the viewer entertained while subtly educating them about the dangers of online fraud.
Final Verdict:
Malwarebytes’ “Am I A Nigerian Prince?” is a clever and humorous take on the dangers of online scams. It successfully combines comedy with an important message, showing how easily users can fall victim to fraud while also positioning Malwarebytes as the solution to these growing cybersecurity threats.
Brave-o-meter score:
B-7 | R-8 | A-9 | V-7 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: Malwarebytes
LinkedIn: Malwarebytes LinkedIn Page
