A “Problemotional” Review of 2023’s Best B2B Video Ads: Duo Security
This Duo Security ad used a visually dynamic approach to highlight the importance of cybersecurity. They cleverly integrate the characters and tone of the Marvel movie “Guardians of the Galaxy” to create a memorable and engaging message.
Let’s break it down using the PESO framework:
P: Problem/Pain
The Ever-Present Threat: The ad opens with a scene from the movie, showing the “Guardians” facing a dangerous alien threat, establishing the constant need for robust security in the face of various dangers. It subtly connects this to the reality of cyberattacks and the threats that businesses and individuals face daily in the digital world.
The Need for a Strong Defense: It highlights the importance of having a strong security posture, just as the “Guardians” have their team and skills to fight off the threats.
Protecting Data and Systems: Duo reminds us that in this connected age, protecting our data and systems is a constant challenge and requires robust security solutions.
E: Emotion
Sense of Adventure and Excitement: The ad uses the action and excitement of the movie to create a sense of adventure and urgency, making the message about cybersecurity more captivating and engaging.
Visual Impact: Using special effects and dynamic visuals, it conveys the sense of danger and the importance of having a strong defense.
Relatable Feeling of Vulnerability: The ad subtly taps into the common feeling of vulnerability that many people experience in the digital world. It suggests that, just like the “Guardians,” we need to be prepared for unexpected threats.
S: Solution
Duo Security: Your Security Force: Duo Security is introduced as the solution for robust security, positioning it as a powerful tool to protect your data and systems.
Multi-Factor Authentication: The ad highlights Duo Security’s ability to provide strong multi-factor authentication, making it more difficult for unauthorized access to occur.
Simplified Security: It implies that Duo Security can make cybersecurity easier and more effective, giving businesses and individuals the confidence to stay protected.
O: Outcome
A Secure and Protected Future: The ad suggests that using Duo Security can help ensure a secure digital future, protecting your data and your business from potential threats.
Confidence and Control: Viewers are left with the feeling that, by adopting Duo Security, they can take control of their digital security and gain peace of mind.
Overall:
Duo Security’s cleverly taps into pop culture, amplifying relatable themes with the added action and visual storytelling to effectively communicate the value of their solution – giving us a model example of how brands can connect with their audience through their B2B video ads.
