Black Camel— B2B video agencyCost guide
Cost guide · Reviewed October 2026

What does B2B launch and explainer video cost?

For product marketers launching and explaining products in security, identity, fraud, and AI and data infrastructure.

Black Camel projects start from $10,000 (USD), and the thinking comes first for free: research, concepts, script and storyboard, with $0 to pay until you sign off the storyboard. Above the starting price, every quote is built on your brief. The biggest factor is how ambitious the production is: animation, mixed media or a live shoot. Then come the number of films and cuts, rights and languages, and your deadline.

Starts from$10,000 USD
PricedPer project, quoted on your brief
RevisionsUnlimited, within the agreed scope
Research to storyboard$0 until you sign off the storyboard
Get a scoped estimate
01 · What you get, and when you pay

What you get, and when you pay

Clear gets you understood. Distinctive gets you remembered. The thinking that finds your distinctive idea comes first, and it is free. You commit to the project price once you have seen the film on paper and signed off the storyboard.

Free Before you pay: the Film Blueprint

01

Competitor research

What is working in your category, what is not, and where your edge is.

02

Teardown

What makes the top-performing films work, and what we can do better.

03

Creative brief

A sharp message, the right tone and one bold idea, agreed with you.

04

Concepts

Directions built to look nothing like your category, each carried by a metaphor, a quirk, a register of subtle humour or a visual style your category has not worn out.

05

Script

A tight script, checked so the film is accurate as well as distinctive.

06

Storyboard

Every shot mapped, so the film is agreed on paper before production starts.

You pay $0 until you sign off the storyboard.

From $10,000 Once you sign off: production to delivery

07

Production

Animation, mixed media or a shoot, as agreed in the storyboard.

08

First cut

You see the film for real before anything is final.

09

A switch at first cut

If the first cut shows a different concept would work better, we make that switch inside the agreed price.

10

Unlimited revisions

We refine it with you until you're happy, within the agreed scope.

11

One producer, one sign-off

One person on our side runs the timeline. The person who briefed us signs off each checkpoint.

12

Launch-ready delivery

Final masters, plus the cutdowns and language versions agreed in the brief.

02 · Three ways to scope the project

Three ways to scope the project

Most briefs fit one of three shapes. The shape sets the work, and the work sets the price.

ASingle explainerBLaunch film with cutdownsCMulti-product programme
Buyer needOne product idea buyers struggle to grasp, in a form reps will send.A product announcement, plus assets for sales, paid and social that carry the same idea.One idea landing across several products or verticals, or a run of explainers through the year.
DeliverablesOne explainer film, plus the lengths and ratios agreed at the brief.A launch video, plus the cuts agreed per brief: sales cutdowns, paid social cuts at 1:1, 4:5 and 9:16, and static creatives if needed.Several finished films in one visual world, with cuts per product or vertical.
Production approachAnimation, mixed media (3D, AI and stock) or live action, chosen at the brief. One central idea, usually a metaphor or a character, does the explaining.One production. Every cut is built from the launch video.Modular shoot: the shared 70% filmed once, the product- or vertical-specific 30% layered on top.
Review roundsSign-off on brief, script and storyboard in the free Film Blueprint, then first cut. Unlimited revisions until you're happy.As for a single explainer, with the cuts reviewed alongside the master.The same checkpoints, run for each film.
Timeline assumptionsThe delivery date is set in the brief.A typical launch set runs Day 00 to Day 28, brief to delivered cuts.Longer than a single launch, because the shoot is planned in modular blocks.
Rights and priceFrom $10,000 (USD). Usage rights agreed in the brief.Quoted on the brief. Usage rights agreed in the brief.Quoted on the brief. Usage rights agreed in the brief.

Every project starts from $10,000 (USD). Above that, each project is quoted on its own brief.

03 · What changes the price

What changes the price?

Eight things move a quote. The first matters most: what the film is made with, and how ambitious that production is.

01

How ambitious the production is

Why it movesAnimation, mixed media (3D, AI and stock combined) and live action each take different people, tools and time. The more the idea asks of the production, the more it costs.

For exampleOne AI character that has to stay consistent through a film is a far smaller job than ten.

02

Shoot days, cast and locations

Why it movesA shoot adds crew, cast, locations and days. Each one scales the cost.

For exampleA presenter filmed in a day is a different job from a large cast filmed on location over several days.

03

Campaign assets

Why it movesEvery extra cut or static creative is design, edit and review time.

For exampleOne explainer is one master. A launch can add sales cutdowns, paid social cuts at 1:1, 4:5 and 9:16, and static ads.

04

Script and technical review

Why it movesThe script is written free in the Film Blueprint. What moves the production price is how much that script asks the film to show.

For exampleA hardware security module that few buyers can describe needs every claim checked before it is storyboarded.

05

Talent and licences

Why it movesPeople on camera, voiceover artists and music are each paid for and licensed for the term and channels the film runs in.

For exampleAn actor on camera costs more than a voiceover artist, and both are licensed for an agreed term rather than forever.

06

Approvers

Why it movesRevisions within scope are unlimited. What adds time is the number of people who sign off, and the steps they need.

For exampleA fraud-tech client whose legal team clears every claim adds a legal review step.

07

Languages and usage rights

Why it movesLanguage versions re-record voice and re-render on-screen text. Wider rights extend the licences for talent and music.

For exampleA film cleared for your site and sales team needs its rights extended before it runs as a paid social ad.

08

Deadline

Why it movesA shorter window means work that normally runs in sequence runs in parallel, with more people on it.

For exampleA launch set normally runs Day 00 to Day 28. A launch fixed to a conference three weeks out compresses that.

04 · Three worked briefs

Three worked briefs

Two are real projects with the client names removed. The third is illustrative and says so. Each was quoted on its own brief, and the last line of each card shows what drove the quote.

Brief 01 · LaunchReal project · anonymised

A hardware launch film

The problem
A security vendor was launching a new generation of hardware that protects the keys behind identities, applications and digital transactions. Few buyers could say what the product actually does.
Deliverables
A launch film for the product page and YouTube.
Constraints
Every technical claim had to hold up, and the key messaging was shaped together with the client's team.
Included
Concept, script, storyboard, rendered hardware, kinetic typography and the final edit.
Why the quote differed
The work sat in the concept, the rendered hardware and kinetic typography, and getting every technical claim right in the script before it was storyboarded.
Brief 02 · ExplainerReal project · anonymised

An identity verification explainer

The problem
Buyers needed a simple way to see how the technology behind an identity verification product confirms that a person is who they say they are.
Deliverables
One explainer film. Sales teams use it with prospects, and it runs on YouTube and Vimeo.
Constraints
Strict legal review: no product claims beyond the client's approved messaging. The client arrived with the first creative idea, a piece of artwork.
Included
Building that artwork into a full art metaphor, then script, production and final cut.
Why the quote differed
The concept started from the client's own idea rather than a blank page, and strict legal sign-off added review time.
Brief 03 · ProgrammeIllustrative · not a client

A four-vertical launch programme

The problem
A company sells one platform into four verticals and needs the same launch idea to land in each, in that vertical's language.
Deliverables
Four finished launch films, each with the sales and paid cuts agreed at the brief.
Constraints
One shoot window. Each vertical's product lead signs off their own film.
Included
One modular production, unlimited revisions within scope, and final masters and cuts for all four verticals.
Not included
Translation, shoot days beyond the plan, and paid media rights unless agreed at the brief.
Why the quote differed
The shared 70% of the footage is filmed once and the vertical-specific 30% is layered on top, so four films share one shoot. Four approvers instead of one add review checkpoints, and four sets of cuts add edit time.
05 · What is not automatically included

What is not automatically included?

A quote covers what is agreed in the brief, and nothing else. These are the things that most often sit outside a brief. If you need one, name it at the start and it is scoped into the quote rather than added later.

  • Extra versionsA new length, ratio or static creative for a channel that wasn't in the brief.
  • TravelCrew travel and accommodation when a shoot needs them.
  • Additional shoot daysDays beyond the shoot plan agreed at storyboard sign-off.
  • Talent renewalsExtending an actor's or voiceover artist's licence past its agreed term, territory or channels.
  • TranslationSubtitled or re-voiced language versions not listed in the brief.
  • Out-of-scope changesA change to what the film is about after the storyboard is signed off, such as a new product or feature.

Revisions within the agreed scope stay unlimited.

06 · Send these details for an estimate

Send these details for an estimate

Eight details are enough for a scoped estimate. Rough answers are fine; we sharpen them with you when we write the brief.

01

Buyer

Who the film is for: role, company size, sector.

02

Objective

What the film has to do: launch a product, explain one, arm sales.

03

Format

Animation, mixed media, live action, or not sure yet.

04

Placements

Where it will run: product page, sales sequences, paid social, events.

05

Deadline

The launch date, or the date the film must be live.

06

Available assets

Product visuals, brand guidelines, approved messaging, existing footage.

07

Approval owner

The one person who signs off at each checkpoint.

08

Budget range

What you have in mind, in USD.

Send us the eight details. We'll come back with a scoped estimate.

Get a scoped estimate