B2B Video Library

ServiceNow | Put AI to work in IT

Nick is amazed by how his colleague Patty fixes IT problems before they even happen. Patty reveals her secret: the ServiceNow AI Platform.

She explains how autonomous AI agents detect issues, analyze alerts, and suggest fixes automatically. Patty shows how the AI Agent Orchestrator brings together agents from ServiceNow and third parties to solve problems fast. The platform also loops in engineers when needed — all while following business rules.

Patty highlights the AI Control Tower, giving IT teams a single view of all AI activity. This lets the system prevent problems before they escalate and allows IT teams to focus on big-picture work.

Nick is impressed, joking about their network having “self-healing powers.” Patty sums it up: AI handles the technical grind, so the team can focus on what they were really hired to do.

The Formula (That Works at Any Budget)

Painful truth: Reactive IT wastes time
Most teams waste hours fixing problems after they break. ServiceNow shows how AI prevents those issues entirely.
→ Lesson: Frame your product as a proactive, time-saving solution to a frustrating, familiar problem.

Personification: AI as a collaborative team
The ad describes AI agents as an “A-Team” working behind the scenes across systems, simplifying complex tech into something relatable.
→ Lesson: Use human-friendly language and analogies to explain advanced technology.

Simple promise: “Magic” moments
Nick’s reaction — calling the AI “magic” — captures how effortless the solution feels for users.
→ Lesson: Connect your product to a simple, memorable benefit that feels impressive.

Humor Breakdown

The humor is light, driven by Nick’s exaggerated amazement and playful lines like “Abracadabra” and robot jokes from Patty. It keeps the tone human, fun, and makes the AI features feel approachable.
→ Lesson: Use relatable humor to explain technical topics without overwhelming your audience.

Final Verdict

ServiceNow shows how its AI platform makes IT teams more efficient by preventing problems before they happen. With simple visuals, relatable dialogue, and clear demonstrations, the ad explains a complex system in an engaging, human way. It positions AI as an essential tool that frees people to focus on meaningful work.

BRAVE-o-meter Score

B-7 | R-9 | A-7 | V-7 | E-8
BRAVE – 7.6/10

Watch the full ad & learn more:

Website: servicenow.com
LinkedIn: ServiceNow on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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