Basketball coach Ron Crawford explains why success isn’t just about strategy—it’s about finding an edge. The video shows him using an Intel-powered tablet during practice and team meetings. He analyzes plays, reviews footage, and prepares his players. During the big game, his team wins in the final moments. Crawford holds up an Intel processor, saying it helped them “take performance to the next level.” The ad ends with Intel’s branding and tagline.
The Formula (That Works at Any Budget)
Real Stakes = Split-second decisions win games
The ad shows how fast decisions and reliable tools make all the difference during high-pressure moments, like a close basketball game.
→ Lesson: Show how your product helps people perform when it matters most.
Practical Proof = Technology in action
Instead of listing technical features, the ad shows Intel’s processor being used in a real-world setting—helping a coach strategize, communicate, and lead his team.
→ Lesson: Make your product’s impact feel practical and relatable.
Clear Outcome = Technology drives success
The coach directly links the Intel processor to his team’s championship win, turning the product benefit into a real, aspirational result.
→ Lesson: Tie your product to success in a way your audience can easily picture.
Humor Breakdown
This ad isn’t focused on humor. It uses an inspirational, serious tone to emphasize performance, preparation, and success.
→ Lesson: You don’t always need jokes—motivation and real-life wins can deliver a powerful message.
Final Verdict
Intel keeps the message simple and relatable. By showing Coach Crawford using Intel tech to gain an edge, they link high performance to real-world success. The sports setting makes it easy to understand the value of fast, reliable technology in competitive moments. It’s clear, outcome-driven, and shows how Intel helps people win.
BRAVE-o-meter Score
B-5 | R-7 | A-6 | V-6 | E-6
BRAVE – 6.0/10
Watch the full ad & learn more:
Website: Intel.com
LinkedIn: Intel on LinkedIn
