A team holds a hybrid meeting with some employees in a conference room and others joining remotely by video call. The manager suggests bringing everyone back to the office, saying, “The way we’re working just isn’t working.” But remote workers push back. One explains that noise-canceling headphones let them be heard clearly, even with background noise. Another shows how “in-room framing” keeps them visible, despite being in a busy coffee shop or noisy construction zone. The manager rethinks their stance. On-screen text reads: “HP and Poly meeting tools give everyone an equal seat at the table.” The ad ends with the manager saying, “Maybe this can work. Or stay home. It’s really up to you,” followed by the HP logo and the tagline “Work Happy.”
The Formula (That Works at Any Budget)
Show the Pain = Hybrid meetings feel unequal
The ad highlights the frustration many leaders face when hybrid collaboration feels disjointed, with remote employees often overlooked.
→ Lesson: Address a real, relatable workplace problem upfront to connect with your audience.
Show the Proof = Specific tools in action
Instead of vague promises, the ad demonstrates how features like noise-canceling headphones and smart video framing help remote workers stay heard and seen.
→ Lesson: Visually prove how your product removes obstacles for users, making the benefit obvious.
Empower Choice = Flexibility as the solution
The manager’s change of heart reinforces the idea that with the right tools, companies can let employees work from wherever they’re most productive.
→ Lesson: Position your product as a way to enable choice, freedom, and better collaboration.
Humor Breakdown
The humor is light and relatable, drawn from the awkward tension between outdated office expectations and modern, effective remote work. The coffee shop and construction site visuals add mild exaggeration, showing that even noisy environments aren’t a problem with the right technology.
→ Lesson: Use realistic scenarios with a touch of exaggeration to make your message memorable without overcomplicating the story.
Final Verdict
HP and Poly deliver a relevant, engaging message for today’s workplace challenges. The ad uses a simple hybrid meeting scenario to demonstrate how their tools make remote work more inclusive, effective, and flexible. By focusing on employee experience, it reinforces the value of choice—and shows that productivity doesn’t have to be tied to a physical office. It’s a clear, human-centered ad that supports modern work styles.
BRAVE-o-meter Score
B-7 | R-9 | A-7 | V-8 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: hp.com
LinkedIn: HP on LinkedIn
