A woman and her boss appear to be on a regular video call from their offices. But it’s all a setup. Behind them are fake office backdrops—complete with clocks, certificates, and potted plants—while they’re actually working from the beach. Their secret is exposed when a wave crashes into the boss’s setup mid-call. The final scene shows both walking down the beach with their props strapped to their backs. The ad ends with: “Free 4G” and “Two years of free 4G data,” followed by the campaign hashtag: #WorkFromHappyPlace.
The Formula (That Works at Any Budget)
Painful Truth = Remote work with poor connectivity
The ad captures the real struggle of needing stable internet while trying to work from anywhere. It dramatizes how far people go to hide their flexible work setups.
→ Lesson: Highlight the frustrations or limitations your product removes.
Visual Metaphor = Carrying your office to the beach
Instead of showing Wi-Fi icons or glitchy screens, the ad uses a physical office-on-the-beach visual. The wave crashing through the backdrop makes the issue both funny and clear.
→ Lesson: Use strong visual metaphors to show the contrast between work and freedom.
Simple Promise = “Free 4G”
The core benefit is direct: HP’s devices come with two years of free 4G data, allowing users to work from anywhere—no need to fake an office.
→ Lesson: Make your value proposition instantly clear and desirable.
Humor Breakdown
The ad’s humor lies in the absurd setup—office décor on the beach—and the boss’s serious advice interrupted by waves. It’s dry, visual, and perfectly timed. It plays on a familiar tension: wanting freedom while maintaining professionalism.
→ Lesson: Use visual gags and mild absurdity to turn workplace truths into memorable punchlines.
Final Verdict
This HP ad nails the message: with free 4G data, you can truly work from anywhere. It’s short, visually clever, and taps into a modern aspiration—remote work without compromise. The use of physical props, beach visuals, and the #WorkFromHappyPlace hashtag make the ad both relatable and shareable.
BRAVE-o-meter Score:
B-7 | R-8 | A-8 | V-7 | E-7
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: hp.com
LinkedIn: HP on LinkedIn
