An IT professional explains the exhausting reality of dealing with “Jane,” a self-proclaimed power user. We see Jane juggling multiple tasks—spilling coffee, printing, untangling cords, using multiple devices, and working on the go. The IT guy lists her constant demands: she wants to run everything, go everywhere, dock wirelessly, and “clone herself twice.” He vents about her endless tech issues, especially tangled cords and slow devices. The ad ends with a Lenovo laptop on a desk—implied to be the only thing that can keep up with her—and a link to “YogaAgility.”
The Formula (That Works at Any Budget)
Painful truth = The high-maintenance power user
IT support knows the type: someone who pushes hardware to the limit and always needs more. The ad captures the stress of trying to keep up.
→ Lesson: Exaggerate familiar problems to make your product’s benefit immediately clear.
Character device = Jane, the chaos engine
Jane embodies the most extreme multitasking, high-demand user. Her presence turns a list of features into a person.
→ Lesson: Turn product pain points into characters viewers recognize—or are.
Single punchline = The Lenovo Yoga can handle it
No features, no specs—just a laptop silently framed as the one tool capable of surviving Jane.
→ Lesson: Let the product speak for itself by placing it at the center of the solution.
Humor Breakdown
The humor is situational and visual. Jane is cartoonishly intense, and the IT guy’s calm exhaustion makes every moment land harder. Her cloning demand and cord-tangle drama exaggerate typical workplace frustrations into absurd comedy.
→ Lesson: Use visual chaos and dry delivery to get laughs without undercutting your message.
Final Verdict
Lenovo delivers a clear message: the Yoga is for people who push tech to its limits. With no technical jargon and a focus on real-world tension, the ad connects emotionally with IT professionals and power users alike. It’s quick, funny, and drives home the value without saying much at all.
BRAVE-o-meter Score:
B-6 | R-8 | A-7 | V-6 | E-7
BRAVE – 6.8/10
Watch the full ad & learn more:
Website: lenovo.com/yoga
LinkedIn: Lenovo on LinkedIn
