Ryan Reynolds addresses the Wrexham AFC football team—whom he co-owns—in 1Password’s “Cybersecurity and Skin Care” campaign. He compares online security to skincare routines: both are often overlooked but critically important. The team responds with surprise that he’s preaching what they already practice—thanks to 1Password.
The Formula (That Works at Any Budget)
Skincare Analogy + Real-Life Problem = Accessible Message
By comparing cybersecurity to skincare, the ad turns an abstract digital concern into something tangible and relatable.
→ Lesson: Everyday analogies can break down complex topics and make them easier to understand.
Celebrity Connection + Authentic Setting = Trustworthy Storytelling
Reynolds appears in a genuine context—speaking to his own football team. That makes the message feel more personal, not like a paid pitch.
→ Lesson: When celebrities are connected to the setting, it boosts authenticity and audience trust.
Product in Use + Light Humor = Subtle Education
The footballers show they already use 1Password, turning the moment into a funny reversal. It’s not a tech demo—it’s a lived-in example.
→ Lesson: Show your product in action through character-driven scenes, not just feature lists.
Humor Breakdown
The ad’s core joke is the mismatch between skincare and cybersecurity. Ryan’s serious delivery turns the analogy into an unexpected punchline. The team’s casual responses flip the dynamic, showing they’re already ahead of him. It’s smart, dry, and self-aware.
→ Lesson: Humor rooted in surprise and reversal can make technical concepts stick without sounding preachy.
Final Verdict
1Password’s “Cybersecurity and Skin Care” ad nails the art of teaching without lecturing. With Ryan Reynolds delivering a quirky analogy in an authentic setting, it makes digital safety feel simple, smart, and necessary. A great example of how to make cybersecurity fun.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-8 | E-8
BRAVE – 7.6/10
Learn more about 1Password:
Website: 1password.com
LinkedIn: 1Password on LinkedIn
