Canva’s “What Will You Design Today?” ad highlights real people using Canva to turn their ideas into reality. From small business owners to activists, users show how Canva’s simple design tools help anyone create high-quality visuals—no design skills needed.
The Formula (That Works at Any Budget)
Real Users + Simple Tools = Broad Appeal
The ad features real user stories. Each one shows how Canva helps people design logos, pitch decks, posters, and more.
→ Lesson: Use real testimonials to build trust and show value across audiences.
Empowering Message + Easy Interface = More Engagement
The ad focuses on Canva’s ease of use. It shows people designing quickly and confidently—even without a design background.
→ Lesson: Promote your product’s simplicity to attract beginners and busy users.
Global Community + User Wins = Strong Brand Image
Viewers see users from around the world creating for different goals—business, activism, and personal passion.
→ Lesson: Show a diverse community to build brand credibility and connection.
Humor Breakdown
The ad stays inspiring, but includes small joyful moments—like users smiling at their work or laughing during the process. These moments make the content feel warm and human.
→ Lesson: Add light emotion to serious content to keep viewers interested and connected.
Final Verdict
Canva’s “What Will You Design Today?” ad clearly shows the power of accessible design. It proves anyone—anywhere—can create great visuals. The message is simple: Canva gives people the tools to turn ideas into impact.
BRAVE-o-meter Score:
B-7 | R-9 | A-8 | V-9 | E-8
BRAVE – 8.2/10
Learn more about Canva:
Website: canva.com
LinkedIn: Canva on LinkedIn
