Lenovo’s Users Happen ad uses humor to show the chaos that IT teams often deal with. In the “Lunch” episode, a user’s meal turns into a tech disaster. The ad highlights the need for durable, reliable workplace devices.
The Formula (That Works at Any Budget)
Workplace Accidents + Humor = Engaging Content
The ad shows a classic office mishap: a spilled lunch causes mayhem. It’s funny—and familiar to anyone in tech support.
→ Lesson: Use everyday situations to build instant connection with your audience.
IT Problems + Device Reliability = Clear Value
The story shows how fragile tech creates big problems—and how Lenovo devices solve them.
→ Lesson: Focus on your customer’s pain points, and show how your product prevents them.
Simple Story + Visual Comedy = Memorable Message
The short, punchy format and strong visuals make the ad easy to follow—and hard to forget.
→ Lesson: Use storytelling and humor to boost retention and brand recall.
Humor Breakdown
The ad uses situational comedy to great effect. A normal lunch turns into chaos, with exaggerated reactions that poke fun at real IT struggles. The humor lands because it feels true to life—just a little more extreme.
→ Lesson: Use light exaggeration to make real problems feel both funny and familiar.
Final Verdict
Lenovo’s “Lunch” ad from the Users Happen campaign nails the balance of humor and relevance. It highlights a key truth: users make mistakes—but your tech shouldn’t. With reliable devices, Lenovo helps IT teams stay ahead of the mess.
BRAVE-o-meter Score:
B-6 | R-8 | A-7 | V-7 | E-6
BRAVE – 6.8/10
Learn more about Lenovo:
Website: lenovo.com
LinkedIn: Lenovo on LinkedIn
