In this ad, employees return to the office and are met with a new set of HR rules. From wearing real pants to relearning personal space, ClickUp captures the awkward reentry into office life with humor. Behind the laughs is a clear message: ClickUp helps teams manage change without the chaos.
The Formula (That Works at Any Budget)
Relatable Scenarios + Lighthearted Humor = Engaging Narrative
The ad mirrors real-world return-to-office struggles. The audience sees themselves in the characters.
→ Lesson: Tap into shared experiences to instantly connect with your audience.
Workplace Challenges + ClickUp Solutions = Clear Value Proposition
ClickUp steps in subtly, showing how it helps teams stay on track during transitions.
→ Lesson: Let your product be the quiet hero that makes everything run smoother.
Concise Storytelling + Visual Gags = Memorable Content
Each moment is quick, clear, and funny. There’s no fluff—just punchy scenes with a purpose.
→ Lesson: Visual humor keeps short-form ads impactful and easy to remember.
Humor Breakdown
The comedy leans on exaggerated office scenarios: awkward small talk, forgotten desk etiquette, and the dreaded return of pants with buttons. These moments are heightened just enough to be hilarious without losing authenticity.
→ Lesson: Use humor to soften the discomfort of change while keeping your brand front and center.
Final Verdict
ClickUp’s “Returning To Work | HR Rules” is a timely, witty take on the return-to-office experience. It balances comedy with clarity, positioning ClickUp as the go-to solution for managing modern workplace transitions.
BRAVE-o-meter Score:
B-8 | R-7 | A-7 | V-8 | E-6
BRAVE – 7.2/10
Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn
