ClickUp | How Marketing Managers Feel When They’ve Had It!

In this ad, a marketing manager hits his breaking point. He’s buried in meetings, missing deadlines, and dealing with nonstop miscommunication. Just as everything spirals out of control, ClickUp steps in—instantly organizing his chaotic workflow. The result? Calm, clarity, and control. The ad captures the emotional rollercoaster of marketing work and shows how ClickUp brings relief with a single platform.

The Formula (That Works at Any Budget)

Workplace Chaos + Clear Solution = Instant Engagement
The ad opens with a relatable mess—missed tasks, stress, and confusion. ClickUp becomes the hero by resolving it fast.
Lesson: Start with pain points your audience knows too well.

Visual Shift + Platform Demo = Strong Product Clarity
The ad shows how ClickUp transforms disorganization into a streamlined system, without needing heavy explanation.
Lesson: Let your product shine through visual storytelling.

Emotional Stress + Comic Relief = Lasting Impact
The marketing manager’s meltdown is exaggerated for humor but grounded in reality.
Lesson: Humor can turn stress into storytelling gold.

Humor Breakdown

The ad’s humor is rooted in truth. The lead character’s overreactions reflect how marketing managers feel when things fall apart—he just says what others don’t. The exaggerated chaos, paired with a smooth solution, delivers comedy that’s both entertaining and effective.

Lesson: Lean into exaggeration to spotlight real problems in a funny, relatable way.

Final Verdict

ClickUp’s “How Marketing Managers Feel When They’ve Had It!” is sharp, funny, and deeply relatable. It nails the stress of marketing life while showing how ClickUp brings order and sanity. It’s a powerful way to say: “Whatever you’re juggling, we’ve got you.”

BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-8 | E-7
BRAVE – 7.4/10

Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • BBoldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • RRelevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • AAttention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • VVibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • EEffectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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