In this ad, a stressed-out project manager is overwhelmed by chaotic meetings, missed deadlines, and nonstop miscommunication. He’s clearly had enough. Just when it seems like he’s about to snap, ClickUp appears—transforming his messy workflow into a smooth, organized system. The ad uses humor and exaggeration to spotlight real project management pain points, positioning ClickUp as the all-in-one solution.
The Formula (That Works at Any Budget)
Relatable Chaos + Clear Solution = Engaging Hook
The ad opens with common workplace stressors that project managers know too well.
→ Lesson: Start with a familiar pain point to quickly connect with your audience.
Visual Transformation + Product Demo = Strong Product Value
ClickUp’s tools bring instant clarity and control, shown through a vivid shift from stress to success.
→ Lesson: Use visual storytelling to highlight your platform’s impact.
Emotional Meltdown + Comic Relief = Memorable Story
The main character’s breakdown is exaggerated just enough to make viewers laugh—and relate.
→ Lesson: Blend emotion and humor to make your message stick.
Humor Breakdown
The humor comes from exaggeration. The project manager’s growing frustration mirrors the silent rage many feel—but rarely show. It’s over-the-top, but accurate enough to hit home. The dramatic shift from chaos to calm adds comedic contrast.
→ Lesson: Tap into real emotions with a funny twist to highlight your product’s value.
Final Verdict
ClickUp’s ad is a funny, fast-paced, and highly relatable look at project management chaos. It uses exaggeration and smart visuals to show how ClickUp brings order to the madness. For professionals tired of juggling tools and chasing updates, this ad delivers a clear and compelling message: ClickUp can help.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-8 | E-7
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn
