Jay Pharoah stands in front of a green screen, promoting his fake fitness brand, “Pharoah Phitness.” He uses a Wix website to show off the business, clicking through features like online bookings and class schedules. With each click, the background behind him shifts—spinning from yoga sessions to boxing gyms to dance workouts—parodying the typical over-the-top fitness ad. As the chaos builds, Jay keeps selling hard with increasing absurdity, before finally yelling “Get fit with Pharoah Phitness!” The ad ends with a screen reading: “Build your own site with Wix.”
The Formula (That Works at Any Budget)
Celebrity Character + Fake Brand = Instant Attention
Jay Pharoah invents a wild, over-the-top fitness persona that grabs attention immediately.
→ Lesson: Exaggerated parody can be a shortcut to memorability—even with limited sets.
Green Screen + Rapid Visual Swaps = Dynamic Energy
Backgrounds change fast to match his fake fitness pitches—adding movement and comedy without big-budget locations.
→ Lesson: Use green screens and visual pacing to inject energy on a budget.
Website Walkthrough + Punchlines = Product Demonstration
He clicks through actual Wix features mid-rant, tying the comedy to the product.
→ Lesson: Even in a parody, weave the product directly into the action.
Humor Breakdown
This ad leans entirely on parody and absurd escalation. Jay Pharoah spoofs fitness guru clichés—screaming slogans, posing in front of ridiculous backgrounds, and selling nonsense like “cardio with confidence.” The humor comes from the mix of low-budget visuals and high-energy acting, making it feel self-aware and intentional.
→ Lesson: If your audience knows the tropes, leaning into them hard can make the parody land even better.
Final Verdict
Wix nails the balance between comedy and product. Jay Pharoah’s exaggerated delivery keeps it memorable, while the website walkthrough keeps it relevant. It’s chaotic, funny, and still shows off real features—making it an ideal mix of entertainment and marketing.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-8 | E-7
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: wix.com
LinkedIn: Wix on LinkedIn
