This short, punchy ad shows a woman trying to look up a company on her phone, only to find…nothing. No website. No social presence. Her reaction? A disgusted “Not cool.” Salesforce uses this 15-second scene to highlight a very real pain point: if your business isn’t digital, you’re invisible.
The Formula (That Works at Any Budget)
Everyday Frustration = Instant Buy-In
The ad captures a common B2B moment—trying to vet a company online. If your business isn’t there, it kills trust.
→ Lesson: Reflect real buyer behavior in your ad to trigger recognition and urgency.
One-Liner = Maximum Impact
The phrase “Not cool” delivers the verdict fast. It’s blunt, funny, and memorable.
→ Lesson: A short, repeatable line can drive home your brand message.
Visual Simplicity = Total Focus
It’s one scene, one actor, one problem. That focus makes the point land hard without distraction.
→ Lesson: You don’t need big production to make a big impression.
Humor Breakdown
The humor is dry and real. Her face says it all—judgment, disappointment, and annoyance. It taps into the awkwardness of trying to take a brand seriously when it has no digital footprint.
→ Lesson: Relatable reactions can add humor without being over the top.
Final Verdict
Salesforce nails it in 15 seconds. It’s fast, clear, and painfully relatable. The ad turns a simple moment into a strong case for digital transformation—and leaves the viewer thinking, “Are we findable online?”
BRAVE-o-meter Score:
B-9 | R-6 | A-9 | V-7 | E-5
BRAVE – 7.2/10
Watch the full ad & learn more:
Website: salesforce.com
LinkedIn: Salesforce on LinkedIn
