Bo Peep runs a growing sheep management business. Her challenge? Buying supplies for her team while keeping costs low. She turns to Amazon Business for fast delivery, bulk discounts, and smarter purchasing tools.
The ad blends animation with a business message. It reimagines a well-known character in a modern role, managing a team and scaling a business—just like real Amazon Business customers.
The Formula (That Works at Any Budget)
Familiar Character + Business Twist = Instant Connection
The ad uses Bo Peep, a character audiences already know, but gives her a business leader role.
→ Lesson: Reframing known characters can quickly build trust and interest.
Relatable Pain Points = Stronger Hook
Bo Peep faces real small business problems: buying in bulk, saving time, and managing growth.
→ Lesson: Speak to real-world challenges to make B2B benefits feel relevant.
Animated Style + Clear Voiceover = Easy to Understand
The visuals are colorful and simple. The narration walks viewers through how Amazon Business helps, step by step.
→ Lesson: Use animation to simplify complex solutions.
Humor Breakdown
The humor is soft and family-friendly. It comes from the clever contrast—Bo Peep managing sheep like a CEO. Her no-nonsense leadership and business lingo add charm.
→ Lesson: Light humor works well when the goal is clarity and likability.
Final Verdict
This ad uses a familiar face to introduce Amazon Business in a fun, clear, and simple way. It’s a smart mix of storytelling and product education. The message is easy: if Bo Peep can manage a growing business with Amazon Business, you can too.
BRAVE-o-meter Score:
B-8 | R-9 | A-8 | V-9 | E-9
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: amazon.com/business
LinkedIn: Amazon Business on LinkedIn
