Monday.com launches a high-stakes workplace parody that feels more like a Hollywood disaster trailer than a typical B2B commercial. The setting? A project spiraling into chaos. The tone? Urgent, dramatic, and over-the-top. From doomsday voiceovers to slow-motion collapses, the ad uses action movie tropes to dramatize what happens when your team doesn’t use Monday.com.
Instead of listing features, the video creates a fictional scenario where every small delay leads to total organizational meltdown. It’s ridiculous, relatable, and razor-focused on one truth: without the right project management tools, everything falls apart.
The Formula (That Works at Any Budget)
Disaster Movie Parody = Maximum Engagement
The ad mimics the style of a high-budget action trailer. Quick cuts. Intense narration. Epic stakes. It all makes the viewer lean in.
→ Lesson: High-drama storytelling can make even mundane problems feel urgent.
Visual Escalation = Chaos to Clarity
We watch things go wrong—slow approvals, poor communication, missed deadlines—until everything collapses. Then, suddenly, order is restored with Monday.com’s platform.
→ Lesson: Exaggerate the pain to make the solution shine.
Team-Centric Message = Universal Relevance
This isn’t just about one person’s workflow—it’s about how the whole team suffers when tools don’t work. That makes the message resonate across departments.
→ Lesson: Sell outcomes for teams, not just individuals.
Humor Breakdown
The ad leans into absurdity—there’s literal fire, chaos, and a narrator warning of “inevitable doom” if you don’t use the platform. The humor isn’t in jokes—it’s in the parody. It’s self-aware and fun without undermining the core message.
→ Lesson: Satire can dramatize real business pain without losing credibility.
Final Verdict
Monday.com delivers a wildly entertaining B2B ad that breaks every “safe” marketing rule—and it works. By turning a missed deadline into an end-of-the-world scenario, they grab attention, explain the problem, and frame their product as the hero. It’s big, bold, and built for sharing.
BRAVE-o-meter Score:
B-7 | R-9 | A-7 | V-8 | E-9
BRAVE – 8.0/10
Watch the full ad & learn more:
Website: monday.com
LinkedIn: monday.com on LinkedIn
