B2B Video Library

Intel | Jim Parsons – B2B: Supercomputers Commercial USA

In this 2017 commercial, Intel collaborates with Jim Parsons, renowned for his role as Sheldon Cooper in The Big Bang Theory, to highlight the company’s pivotal role in powering over 90% of the world’s supercomputers. The ad emphasizes Intel’s contribution to advancements in various fields, from scientific research to complex data analysis, underscoring the company’s commitment to driving innovation.​

The Formula (That Works at Any Budget)

Celebrity Endorsement + Technical Authority = Enhanced Credibility

Jim Parsons’ association with a highly intelligent character lends credibility to the message, making complex topics more approachable.​

→ Lesson: Leveraging a well-known figure can effectively bridge the gap between technical content and audience engagement.​

Simplified Messaging = Broader Understanding

The ad distills complex information into digestible content, making the significance of supercomputers accessible to a wider audience.​

→ Lesson: Simplifying technical concepts can broaden audience comprehension and interest.​

Highlighting Real-World Impact = Increased Relevance

By showcasing how supercomputers contribute to advancements in various fields, the ad underscores Intel’s role in facilitating meaningful progress.​

→ Lesson: Demonstrating tangible benefits of technology can enhance its perceived value.​

Humor Breakdown

The commercial incorporates light humor through Parsons’ delivery, making the content more engaging without undermining the serious nature of the subject matter.​

→ Lesson: Appropriate humor can make complex or technical topics more relatable and memorable.​

Final Verdict

Intel’s ‘B2B: Supercomputers’ ad effectively combines celebrity appeal, simplified messaging, and real-world applications to communicate its leadership in supercomputing. The strategic use of humor and relatable analogies makes the content accessible, reinforcing Intel’s position as a key player in technological advancement.

BRAVE-o-meter Score:
B-7 | R-9 | A-7 | V-7 | E-8
BRAVE – 7.6/10​

Learn more:
Website: Intel Business
LinkedIn: Intel on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

Share on social media

Related Videos

Maersk | Disconnected

Maersk | 'Together, All The Way'

Wistia | This ad for Soapbox cost $100,000 to produce

Zendesk | WTF is Zendesk?

Veritas Technologies | The Truth in Cloud: Are we down?

Back to videos

Let’s jump on a call

The secret behind the world’s greatest B2B adverts, Super Bowl campaigns.

Book a call

Brought to you by