In this brilliantly over-the-top ad, Adobe pokes fun at marketing gone rogue. A team celebrates a sudden explosion in clicks—only to realize their campaign is targeting babies. The result? A hilarious takedown of vanity metrics and a smart pitch for Adobe’s real-time analytics tools that actually make sense of the chaos.
The Formula (That Works at Any Budget):
Exaggerated Scenario = Instant Relatability
The ad dramatizes every marketer’s worst fear: celebrating a spike in performance… only to discover it means nothing.
→ Lesson: Amplify familiar pain points to make them funny and unforgettable.
Plot Twist = Memorable Messaging
The turning point—learning their audience is infants—is unexpected, absurd, and completely on brand.
→ Lesson: A sharp twist in the middle of your ad keeps viewers engaged and drives home the core problem your product solves.
Product as the Fix = Subtle but Effective
Rather than demoing dashboards, Adobe simply positions itself as the solution to this chaos: “With real-time data, you’d know.”
→ Lesson: If the problem is clear enough, you don’t need to sell the product—you just need to be the obvious solution.
Pacing + Script = Entertainment Value
Quick cuts, panicked faces, and a perfectly deadpan tone make this a genuinely entertaining watch—even if you’ve never run a marketing campaign.
→ Lesson: Don’t be afraid to lean into storytelling structure, not just features.
Humor Breakdown:
This is peak corporate absurdity, executed flawlessly. The comedy comes from watching an entire team spiral into chaos over something that should’ve been obvious. It’s satire with precision—making fun of the industry, while offering a better way forward.
Final Verdict:
“Click, Baby, Click” is a masterclass in marketing self-awareness. It skewers the obsession with vanity metrics, then calmly positions Adobe as the antidote to that madness. Sharp writing, clever structure, and a crystal-clear message make it one of the best B2B ads out there.
BRAVE-o-meter Score:
B-8 | R-9 | A-8 | V-8 | E-8
BRAVE – 8.0/10
Watch the full ad & learn more:
Website: Adobe Marketing Cloud
LinkedIn: Adobe
