Zendaya stars in this modern twist on the classic tongue twister, “Sally sells seashells by the seashore,” reimagined as a story of entrepreneurial ambition powered by Squarespace. The ad traces Sally’s journey from beachside stand to e-commerce empire, all thanks to one thing: building her brand online.
The Formula (That Works at Any Budget):
Familiar Story with a Twist = Instant Recognition
By taking a well-known tongue twister and turning it into a narrative, Squarespace hooks the viewer with familiarity, then adds modern relevance.
→ Lesson: Reimagine a cultural reference or familiar phrase to quickly engage your audience with a fresh perspective.
Celebrity + Cinematic Flair = Built-In Attention
Zendaya brings charisma, credibility, and elegance. Combined with visually rich cinematography and a music-video-like flow, the ad feels like a short film rather than a product pitch.
→ Lesson: Even without a celebrity, high production value and story-led visuals can elevate your brand.
From Local to Global = Clear Product Benefit
The ad moves from a simple stand to shipping worldwide, highlighting how Squarespace enables entrepreneurs to grow without technical headaches.
→ Lesson: Visually show the “before and after” transformation your product makes possible.
Catchy Soundtrack + Rhyming Narration = Memorable Message
The rhythmic script, matched with a modern beat, keeps the messaging punchy and playful.
→ Lesson: Wordplay and rhyme can make your brand message stick longer in viewers’ minds.
Humor Breakdown:
The humor is light and clever—built into the tongue-tied narration and visual puns. It doesn’t go for big laughs, but instead creates a charming, whimsical tone that makes the spot more entertaining than most product-focused ads.
Final Verdict:
This Squarespace spot is a masterclass in brand storytelling. It combines charm, style, and clarity to show how anyone—from seashell sellers to celebrities—can scale their business with the right tools. It’s poetic, literally and figuratively, and lands its message with grace.
Watch the full ad & learn more:
Website: Squarespace
LinkedIn: Squarespace on LinkedIn
