Quartr’s “Quartr Everywhere” ad leans into absurdity to prove a point: you can use the app literally anywhere. Whether you’re at a board meeting, in the bath, or in the middle of a high-speed car chase (yes, really), Quartr brings investor insights to your fingertips—no excuses, no friction.
The Formula (That Works at Any Budget):
Absurdity = Memorability – The ad throws normal scenarios out the window in favor of hyperbolic, cinematic moments. A guy checking earnings calls mid-heist? That’s not just funny—it’s sticky.
→ Lesson: Use exaggeration to drive home how seamless or “everywhere” your product truly is.
Punchy Structure – It’s fast, tight, and instantly delivers on the promise. You get the “everywhere” message within the first 5 seconds, then the rest of the ad just hammers it in with increasingly ridiculous scenarios.
→ Lesson: Lead with your concept early. If it’s good, it’ll carry the rest of the ad.
Relatable Friction, Overblown – The ad taps into the idea that financial research is traditionally clunky, boring, or slow. So they flip that on its head: “What if it was as easy as doomscrolling?”
→ Lesson: Identify your user’s hidden frustrations, then make your product the comic (and obvious) fix.
Minimal Tech Talk, Maximum Benefit – No feature dumps, no jargon. Just one crystal-clear benefit: real-time investor insights, wherever you are.
→ Lesson: Don’t list features—sell the transformation.
Humor Breakdown:
The humor comes from escalating ridiculousness. Each scene one-ups the last—from conference calls in the toilet to dodging explosions—all while someone casually browses the app. The juxtaposition is what makes it funny: extreme chaos meets casual convenience. It’s a playbook straight out of Old Spice or Dollar Shave Club, applied to fintech.
Final Verdict:
Quartr’s ad takes a dry concept—investor calls—and injects it with cinematic energy and humor. By embracing exaggeration, it positions the app as a surprisingly effortless way to stay informed. For a fintech product, it’s refreshingly unboring—and that’s exactly the point.
Brave-o-meter score:
B-7 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: Quartr
LinkedIn: Quartr LinkedIn Page
