B2B Video Library

McAfee+ | McAfee+ is like having your own private detective

McAfee+ brings in the trench coat, magnifying glass, and noir vibes—because in the chaotic world of digital life, having McAfee+ is like having your own personal private detective. The ad leans hard into the classic detective trope, reimagining online protection as a gumshoe who watches your back, tracks threats, and keeps your data safe from digital goons.

The Formula (That Works at Any Budget):

  • Genre Swap = Instant Attention – Cybersecurity ads often feel sterile or overly technical. This one drops you into a detective mystery, complete with dramatic narration, moody lighting, and shady cybercriminals lurking in the shadows.
    → Lesson: Reframe your product’s job through a genre lens—detective, spy, superhero, etc.—to make familiar features feel fresh.

  • Proactive Protection Framed as Loyalty – The detective isn’t just solving crimes after the fact—he’s actively watching over your data, alerting you to breaches, and chasing down stolen info before it’s too late.
    → Lesson: Show your product as a loyal sidekick, not just a tool—someone (or something) always looking out for the customer.

  • Everyday Digital Risks Made Tangible – From identity theft to password leaks, the ad humanizes faceless cyber threats by showing them as shadowy figures and whispered secrets.
    → Lesson: Make invisible problems visually real so viewers understand the stakes.

Humor Breakdown:

The humor lives in the genre commitment. McAfee plays the noir detective trope totally straight—gritty monologue, dramatic music, overly serious delivery—and that makes it funny. It’s tongue-in-cheek but never goofy, striking the perfect balance between cool and clever.

It’s also funny by implication: who wouldn’t want a digital bodyguard in a fedora tailing cybercriminals?

Final Verdict:

McAfee+ takes a genre most associated with solving murder mysteries and retools it to protect your digital life. It’s witty, stylish, and effective—making cybersecurity feel cinematic without losing clarity. A fun and clever way to elevate something usually hidden in your settings tab.

Brave-o-meter score:
B-6 | R-7 | A-6 | V-6 | E-7
BRAVE – 6.4/10

Watch the full ad & learn more:
Website: McAfee+
LinkedIn: McAfee LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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