LinkedIn’s “Find Your In” campaign takes an unexpected, lighthearted approach to networking by setting the scene in a laundromat—a place where you’d never expect to make a career connection. The ad cleverly challenges traditional ideas of networking, showing that opportunities can pop up anywhere—but LinkedIn makes them happen more intentionally.
The Formula (That Works at Any Budget):
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Unlikely Setting = Instant Interest – Instead of a stuffy corporate event, the ad drops us into a laundromat, where a casual conversation turns into a job opportunity. The contrast between a mundane setting and a life-changing connection makes the ad feel fresh.
→ Lesson: Flip expectations—showing networking in unexpected places makes your message more memorable. -
Everyday People, Not Corporate Jargon – The characters are realistic, friendly, and approachable—no over-polished business speak, just a natural conversation. This makes LinkedIn feel less intimidating and more accessible to everyone.
→ Lesson: Make networking feel human, not transactional. -
Subtle Product Placement – LinkedIn isn’t pushed aggressively. Instead, the ad lets the story unfold naturally, showing how connections happen organically in real life—but are easier on LinkedIn.
→ Lesson: Let the problem and solution reveal themselves instead of forcing a hard sell.
Humor Breakdown:
Situational irony – A laundromat is the last place you’d expect to make a career connection, which makes the situation funny yet oddly relatable.
Casual, dry humor – The characters’ awkward yet friendly small talk makes the interaction feel real and lightly comedic.
Playful tone – The ad doesn’t take itself too seriously, making LinkedIn seem less like a corporate tool and more like a natural part of life.
Final Verdict:
This ad refreshingly rebrands LinkedIn from a buttoned-up networking site to a place where anyone can find opportunity. By using casual humor and an everyday setting, it makes career-building feel more human, approachable, and even a little fun.
Brave-o-meter score:
B-6 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.2/10
Watch the full ad & learn more:
Website: LinkedIn
LinkedIn: LinkedIn Official Page
