Cloudbeds’ “No More Operating the Old Way” ad takes aim at the outdated, inefficient methods of hotel management. With a mix of directness and humor, the ad highlights how clinging to traditional practices only leads to frustration and errors, whereas Cloudbeds offers a streamlined, modern solution to run a hotel business more efficiently. The commercial uses a series of over-the-top, frustrating examples of old-school hotel management to contrast with the sleek, user-friendly platform Cloudbeds offers.
The Formula (That Works at Any Budget)
Exaggerated Problems = Clear Solutions – The ad takes everyday issues hotel managers face—like juggling outdated systems and drowning in paperwork—and magnifies them to the point of absurdity. Cloudbeds then swoops in as the solution to these exaggerated problems.
→ Lesson: Highlight your audience’s pain points, but don’t just talk about them—show them in a dramatic, memorable way.
Contrast = Clarity – By juxtaposing the “old way” with Cloudbeds’ modern approach, the ad makes the value of the product crystal clear. The transition from chaos to order is instantaneous and easy to grasp.
→ Lesson: Use a clear before-and-after scenario to highlight the benefits of your product.
Humor in the Pain Point – There’s an underlying humor in the exaggerated old-school chaos. The ad uses a sarcastic tone to show how out of touch these outdated practices are, making the solution feel all the more essential.
→ Lesson: You can make your point more impactful by adding a touch of humor to situations that would otherwise be frustrating.
Product as a Remedy – Cloudbeds isn’t just the feature-heavy hero—it’s a straightforward solution to the madness. The ad shows the simple transition to Cloudbeds and how it resolves the issue.
→ Lesson: You don’t need to oversell features—just show how it solves real problems in a simple, effective way.
Humor Breakdown:
The humor in this ad is dry, sarcastic, and situational. The chaotic scenarios in the “old way” of hotel management are exaggerated to a ridiculous degree, making them both relatable and funny. This approach helps to underscore the frustration of managing without a modern tool, and Cloudbeds is presented as the solution to escape that mess.
Final Verdict:
Cloudbeds’ “No More Operating the Old Way” ad cleverly highlights the outdated practices still rampant in the hotel industry, with a comedic twist that makes the solution feel necessary and immediate. By using exaggerated problems, clear contrast, and dry humor, the ad creates a lasting impression of how much smoother and easier operations could be with Cloudbeds.
Brave-o-meter score:
B-7 | R-9 | A-8 | V-8 | E-8
BRAVE – 8.0/10
Watch the full ad & learn more:
Website: Cloudbeds
LinkedIn: Cloudbeds LinkedIn Page
