In Slack’s “The Big Meeting,” the commercial highlights how the platform streamlines communication, helping teams avoid the chaos of unnecessary meetings. The ad humorously portrays a typical, overlong meeting where employees struggle to stay engaged, only for Slack to swoop in and save the day with seamless communication and collaboration. The commercial uses humor to emphasize the unnecessary stress and inefficiency of traditional meetings and how Slack offers a smarter solution.
The Formula (That Works at Any Budget):
Relatable Pain Points = Instant Engagement – The ad taps into the frustration of endless, unproductive meetings—a universal experience for many professionals. → Lesson: Focus on common struggles that your audience can immediately relate to, making the solution feel urgent.
Humor Through Absurdity = Strong Message – By exaggerating the awkwardness and inefficiency of traditional meetings, the ad turns the mundane into a comedic scenario. → Lesson: Use humor to make the pain points stand out and position your product as the obvious solution.
Clear Contrast = Effective Messaging – The commercial contrasts the old, inefficient way of communicating with the sleek, modern solution that Slack offers. → Lesson: Highlight the contrast between the problem and your solution to make the benefits crystal clear.
Humor Breakdown:
Exaggerated Situations – The ad amplifies the typical office meeting scenario, portraying employees trapped in an endless loop of talking over one another and waiting for their turn to speak. Relatable Workplace Humor – The humor comes from how well it mirrors real-life experiences of those in meetings—awkward silences, distracted participants, and long-winded discussions. Witty, Deadpan Delivery – The ad’s humor is understated but sharp, with the absurdity of the meeting dynamics clearly poking fun at the traditional office culture.
Final Verdict:
Slack’s commercial cleverly blends humor with a relatable office scenario to show how its platform eliminates the need for inefficient meetings. The ad emphasizes Slack’s value by contrasting the chaos of the old ways with the smooth efficiency that the platform brings, all while making the audience laugh along the way.
Brave-o-meter score:
B-8 | R-9 | A-8 | V-7 | E-9
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: Slack
LinkedIn: Slack LinkedIn Page
