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How we turned an event ad into a trailer for a movie everyone wants to watch.

We were approached by EBM to create a pre-event video for an engagement event that, in actual fact, doesn’t seem all that engaging. So, we put our heads together and came up with a solution — create a video ad that’s as captivating as it is engaging. The challenge? We hit a roadblock midway when we realised we didn’t have enough footage from the client, but we weren’t about to let that stop us. We created a trailer-like video that left people on the edge of their seats, waiting for the big reveal.

The result? EBM finally had a marketing strategy that matched their mission, a sentiment we share — standing out from the sea of bland. The video didn’t get us a Grammy, but we’ve since created five more and are now developing all EBM pre-event videos for the year, that’s a win in our books. It’s safe to say we brought out the big guns and engaged the hell out of them! After all, who needs sleep when you’re creating captivating content?