We like to sprinkle our work with generous handfuls of charm and impact. For Tarsus, we crafted a dynamic video ad for CMHC 2023, titled ‘Rewriting the Narrative’. Picture this: A graduation scene, a future doctor about to thank her mentors – classic, right? But here’s the twist – her hero isn’t who you’d expect. It’s the doctor who saved her dad’s life, thanks to skills honed at CMHC. An empty chair, a heartwarming surprise, a doctor in uniform beside her beaming dad. The smiles exchanged could light up a room. The kicker? The heartfelt “It’s because of you that my dad is here today.” We didn’t just promote CMHC; we celebrated the heroes it creates.