Like bananas with peanut butter or maple syrup-drenched bacon, sometimes the most unlikely combos just work. You don’t question it, you just devour it. So, what do you get when you combine NFTs with die-hard Rock ‘n Roll? One pack, two words — Road Hounds. To make for a tasty mash-up that speaks to the decentralised ethos of the brand, we fine-tuned the guitars, treated the vocals with a neat bourbon and created a look that matched the renegade, Rock 3.0 sound. How? A rock-solid content plan, slammin’ visuals, against-the-grain copy and face-melting video creatives.
The results? An engaged AF audience that’s listening and head-bopping to the tune of all things rock-chain. Correct, we’re still creating, orchestrating and collaborating to punt out content that beats to the drum of the Road Hound community, after all, it’s a long way to the top if you wanna rock ‘n’ roll.