You’ll notice the knight in this video is not a new addition. We created him for a previous campaign for Thales, but his devilishly good looks and clanky dress code crept into their hearts. The team decided he was destined to be the face of their Identity Access Management (IAM) solution, even though we can’t see his. Introducing our concept ‘It’s a lifestyle’. This was the first video of the series, think Pantene minus Eva Longoria and the shiny hair. We show you just how we take a subject often deemed ‘boring’ and make it downright irresistible. Imagine a modern-day knight in full armour, pulling off a hilarious attempt to make the unsexy, well, sexy. This playful approach will leave you grinning from ear to ear — in our books, that’s hitting the jackpot.