In today’s market, many brands are struggling with BBM (Bland, Boring & Mundane) marketing, relying on tired tactics that won’t get them remembered. To address this, we created an internal campaign called the ‘Support Group’ that resonated with those tired of being ignored by potential clients. We compared how brands relentlessly rely on stale B2B marketing tactics to that of addiction, leaving no stone unturned in our quest to expose the problem. Our tailored concept focused on creativity and humour — using video and individual posts.
We’re bringing home that it’s time to say goodbye to BBM and hello to being remembered with engaging and successful marketing campaigns. Our mission is to help our audience break free from their addiction and leave the mundanity behind for good. This is a mission in progress, but not impossible.