We were given the Herculean task of reviving the thrill of in-person events for DIGIT Expo —Scotland’s biggest tech expo. The catch? We had to convince people to shun their comfy virtual events and step out into the real world.
We like to take the left-field approach to most things, vanilla just simply isn’t in our vocab. So, what better way to hammer home a message than a video ad that shows a woman popping out an iPad? Yep, you read that right. We had a point to make (don’t we always) — some things just can’t be felt through a screen, they need to be felt IRL. And we made damn sure everyone knew it. So, in summary, we made people realise that nothing beats the real thing, not even a virtual reality headset.
