LexisNexis Risk · Identity & fraud
300 ID checks
Three hundred checks behind a single yes, and nobody ever sees one of them.
BLACK CAMELB2B video studio
Book a 30-min callB2B explainer video agency · hard-to-show tech
B2B explainer videosthat don’t need explaining.
Explainer videos for B2B products you can't film: security, identity, fraud, AI and data. For the product marketers who need a prospect, a new hire or a board member to get it in 90 seconds. No whiteboards, no floating UI.
★★★★★5.0 on Clutch · four client reviewsConcepts in 7 days · Videos by day 28
Explainers for
The work
Three explainers.None needed explaining.
Thales & Exclusive Networks · Payment security
Conceptual explainer
Card payments made visible: a 3D explainer that follows a purchase from phone to checkout and shows the security and PCI audits working behind it.
Purchasely · In-app experiences
Conceptual explainer
Personalised in-app journeys that app teams build and ship without waiting on the dev backlog, told through 3D, live action and real product UI.
Why it matters
Clear gets you understood.Distinctive gets you remembered.
Most explainers in your category use the same glowing dashboards and the same stock metaphors. Buyers watch them and forget which vendor was which. An explainer earns its keep when it's the one they can describe back to you.
One idea that makes it click
A metaphor or character that makes the product visible, so the complicated part stops being the hard part.
Technically true
Your product and engineering people sign off the logic. Nothing is dumbed down, it's just made watchable.
Built to keep working
Modular, so it updates as the product does. Runs on the site, in sales calls and in onboarding.
What you get
One explainer.Everything it needs to work.
01
Hero explainer
60 to 120 seconds. Website, sales, onboarding.
02
Feature modules
Short chapters you can swap as the product changes.
03
Sales cutdowns
30 and 60 second cuts for outbound and follow-up.
04
Paid cuts
1:1, 4:5 and 9:16, built to land with the sound off.
05
Onboarding version
For new customers and new hires.
06
Stills and GIFs
Frames for decks, docs and email.
How it works
28 days, brief to finished film.You see it before we make it.
DAY 00
Brief call
30 minutes with the people who will make the work.
DAY 07
Concepts
Several directions, each with a different central idea. You pick.
LOCKED
Script and storyboard
Every shot agreed on paper before production starts.
DAY 28
Explainer delivered
Hero film, modules and cuts, ready to ship.
The Film Blueprint
Competitor research, concepts, script and storyboard. You pay nothing until you sign off the storyboard.
If the assembly cut surprises you, we flip concepts inside the agreed price, with no change order.
From product marketers and founders
"Outstanding creativity and a seamless process, from concept to delivery everything exceeded expectations."
Marco HenkenABM Creative Lead · Thales
"In a world saturated with cookie-cutter campaigns, our video and creative has smashed benchmarks."
Phoebe HarperVendor Marketing Manager · Exclusive Networks
"It was a pleasure working together. We all love the outcome, we're super excited, and we're already thinking about the next episodes for our little robot character."
Ege AkpinarCEO · Pointr
Is this for you
Built for productsthat are hard to picture.
- Product marketers, marketing leads and founders at B2B tech companies
- A product that's hard to show: security, identity, fraud, AI, data, infrastructure, deep tech
- Sales or the website keep losing people at "so what does it actually do?"
- Projects typically from $5k
How long does an explainer take?
Concepts in 7 days. Finished film by day 28.
Our product is very technical. Will you get it right?
Your experts review the script and storyboard before anything is made. We don't move on until they sign off.
How is this different from a template or AI explainer tool?
Templates and AI tools get you a video fast, but with the same stock styles and metaphors anyone can use. We start from your product and your buyer, find one idea that makes it click, and your experts sign off the script and storyboard before anything is made. You end up with an explainer that looks like yours, not like the rest of your category.
What do you need from us to start?
A 30-minute brief call and whatever you already have: product docs, decks, a demo. We do the competitor research and come back with concepts in 7 days.
What does it cost?
Quoted per project, based on what it needs. Most projects start from $5k.
What if the first cut isn't right?
The assembly cut is a checkpoint. If you want to flip concepts, we flip, with no change order.
Product hard to explain?Two ways in.
01 · Book a call
30 minutes, pick a time
Pick a slot in Regan’s calendar. It opens right here, no new tab.
- Meet the people who will make the work
- Talk through your product, timing and budget
- Leave with clear next steps
02 · Send your brief
A reply within hours
Tell us what you need explained and when. A real person reads it and replies, usually within hours.
Or email hello@blackcamel.agency · +44 (0)20 8242 1544