A “Problemotional” Review of 2023’s Best B2B Video Ads: Siemens
This Siemens ad takes a futuristic, almost sci-fi approach to highlight the company’s role in driving innovation and positive change. It embraces the idea of using technology to transform everyday life, with a focus on sustainability and progress.
Let’s dig deeper into what makes the ad stand-out with the PESO framework:
P: Problem
The Urgency of Change: The ad opens with a scene of a busy city, with a focus on traffic congestion and pollution. It immediately sets the stage for a problem that we’re all facing: the need for solutions to make our cities more sustainable and livable.
The “Can We Do Something About This?” Question: The scene of a woman walking through the city, with a thoughtful expression, highlights the common concern about the state of our environment. It underscores the need for innovative solutions to make positive change.
The Challenges of Urban Life: They shows a series of scenes – including a bustling city, a traffic jam, and a polluted environment – to highlight the problems associated with urban life. It emphasizes the need for solutions that can improve the quality of life for city dwellers.
E: Emotion
A Sense of Hope: It embodies a hopeful and optimistic tone. The scenes of the city and the people living in it, even with the challenges, create a sense of positivity and a belief that things can be better.
The Power of Innovation: The ad uses a sense of wonder and excitement to showcase the potential of technology. The scenes of digital twins, futuristic cities, and advanced energy solutions create a sense of anticipation for a better future.
A Shared Responsibility: They use the phrase “Can we do something?” to suggest a sense of shared responsibility to create positive change. It evokes a feeling of collective effort.
S: Solution
Siemens: The Technology for a Sustainable Future: It introduces Siemens as a solution that can help create a more sustainable future. The scenes of innovative technologies like digital twins and hydrogen-powered trains showcase the company’s commitment to developing solutions that can transform cities and improve the quality of life.
Data-Driven Innovation: Siemens’ use of data and AI drives innovation. The scenes of the city with digital overlays that show data visualizations and progress indicators emphasize Siemens’ use of technology to create a more efficient and sustainable future.
A Collaborative Approach: The ad emphasizes Siemens’ role in collaborating with others to create change. The scene of the woman working with a team, with a shared sense of purpose, suggests that Siemens works with partners and communities to achieve positive outcomes.
O: Outcome
A More Sustainable Urban Environment: The ad suggests that Siemens can help create a more sustainable and livable urban environment. The scenes of a futuristic city with cleaner transportation, more green spaces, and efficient energy solutions showcase the company’s vision for a more sustainable future.
Improved Quality of Life: The ad implies that Siemens’ solutions can improve the quality of life for people in cities. The scenes of people enjoying their cities and the tagline “Technology to transform the everyday” underscore Siemens’ commitment to creating a more positive future.
A Brighter Future for Everyone: The ad ends with a message of hope and progress. The scene of a clean and modern city, with the tagline “Siemens”, suggests that Siemens is a company that is shaping a brighter future for everyone.
Overall
This Siemens ad is a visually stunning and inspirational example of B2B video marketing. The futuristic approach connects with viewers, highlighting the challenges of the modern world while showcasing Siemens’ commitment to developing solutions that can create a more sustainable and equitable future.
Their B2B video ad effectively conveys that Siemens is a company that is driving innovation and making a positive impact on the world.
