A “Problemotional” Review of 2023’s Best B2B Video Ads: Matomo
This B2B video ad is one entertaining parody of the “Oppenheimer” movie. Matomo decided to take a really playful approach to showcase their platform’s ability to help businesses escape the “inevitable” sunsetting of Universal Analytics.
The ad cleverly taps into the current cultural moment, associating Matomo with the gripping suspense of the Oppenheimer film, making it a memorable and impactful B2B ad.
Let’s break it down with the PESO framework and uncover the comedy gold:
P: Problem
The Imminent “GA4” Crisis: The ad opens with the “G4 agent” (a clear reference to Oppenheimer and the Manhattan Project), highlighting the looming deadline for the sunsetting of Universal Analytics. This instantly grabs the attention of businesses who are facing the challenge of migrating to GA4. The ad uses a dramatic tone, with a sense of urgency and uncertainty, to emphasize the severity of the situation.
The Fear of Losing Data: The scene of the “agent” talking about the difficulty of migrating and the phrase “They won’t migrate to it” emphasizes the anxiety that many businesses feel about losing their valuable web analytics data. It creates a sense of “inevitable” loss that mirrors the fear that surrounds the Oppenheimer story.
The Need for a Solution: They subtly highlight the need for a solution that can help businesses navigate this transition. The team working with Matomo and the phrase “It’s not acting funny” suggests that businesses are looking for an alternative that can provide more control and security for their data.
E: Emotion
The Power of Cinematic Storytelling: The ad’s cinematic style of the “Oppenheimer” movie creates an emotional connection with viewers and the dramatic tone, suspenseful music, and dark visuals reinforces the seriousness of the situation.
A Sense of Urgency: The ad’s scene of the “G4 agent” and the clock countdown expresses the urgency of migrating to a new analytics platform. This creates a sense of immediacy that mirrors the intense pressure of the Manhattan Project in the Oppenheimer story.
The Desire for a Safe Alternative: The ad uses the scene of the team working with Matomo – which is positioned as the “safe alternative” – to create a sense of hope and reassurance, evoking a feeling that Matomo is a solution that can help businesses escape the inevitable and navigate the transition smoothly.
S: Solution
Matomo: The Alternative to Google Analytics: It introduces Matomo as a solution that can help businesses escape the limitations of Google Analytics. The team working with Matomo and the tagline “From Matomo, the leading Google Analytics alternative” showcases Matomo’s ability to provide a viable alternative.
Data Security and Control: Matomo highlights their ability to give businesses more control over their data. The tagline “The leading Google Analytics alternative, trusted on over 1 million websites” conveys that Matomo can help companies protect their data and make more informed decisions.
A Smooth Migration Experience: Matomo’s expresses how their able to provide a smooth migration experience. The team working together suggests that together they can migrate away from Universal Analytics and the tagline “Migrate to Matomo.org now” suggest that they can help businesses make the transition easily.
O: Outcome
Data Security and Ownership: Matomo suggests that they can help businesses maintain control and ownership of their data. The scenes of the team working confidently with Matomo emphasizes the security and reliability of Matomo.
A More Powerful Analytics Platform: It implies that Matomo can offer a more powerful analytics platform and suggests that Matomo can help businesses gain more insights and make better decisions.
A More Successful Future: The ad ends with a message of confidence and setting the scene of the team working together with Matomo suggests that Matomo is the solution that can help businesses achieve greater success.
Overall
Their B2B video ad leverages the current cultural moment by parodying the “Oppenheimer” movie, making the ad more memorable and relatable to viewers who are familiar with the film.
Matomo cleverly showcases how they can help businesses escape the limitations of Google Analytics and gain more control over their data, making the transition to GA4 smooth and seamless.
The “Oppenheimer” parody gives the ad a unique and memorable style that sets it apart from traditional B2B video ads, which enables them to make the ad more effective in building brand awareness and generating buzz.
