A “Problemotional” Review of 2023’s Best B2B Video Ads: Lumos
Lumos is lighting up the app jungle, like a magic spell. Their B2B video ad takes a playful and whimsical approach to highlight a common business challenge – managing a growing number of applications – and then shows how Lumos can bring order to the chaos.
Their creative and fun approach just works. Here’s why; let’s break it down with the PESO model:
P: Problem/Pain
The App Overload: The ad opens with a scene of a guy who seems completely overwhelmed. He’s surrounded by apps, and it’s like he’s struggling to get his head around all of them. Many businesses face this challenge, juggling a mix of tools and platforms, and it can get messy.
The Struggle for Control: It shows the challenge of finding the right app for a particular task, getting permission to use it, and managing all those different logins – it’s a hassle for sure.
The Need for a More Unified System: The ad suggests that businesses need a more organized and efficient way to manage their applications and resources, especially in a world where technology is changing so quickly.
E: Emotion
Humorous and Engaging: It’s funny and engaging. The visual style is quirky and the scene of the guy getting “zapped” with a spell is a clever way to highlight the power of Lumos.
Relatable to IT Professionals: They create this connection with anyone who’s ever felt overwhelmed by technology and the need for a more streamlined workflow.
The “Light” at the End of the Tunnel: By the end of the ad, you get that sense of relief – like Lumos can actually make managing technology less painful. It’s a bright spot in the often-stressful world of IT.
S: Solution
The App Store for Your Business: The ad introduces Lumos as a solution for managing your business apps.
A Simpler Approach to Technology: Lumos simplifies the process of managing apps, giving you control and visibility over your technology.
Streamlined IT Management: The ad suggests that Lumos can streamline your IT, helping you save time and reduce frustration.
O: Outcome
Increased Productivity and Efficiency: The ad implies that by using Lumos, businesses can be more productive, reduce IT-related headaches, and save time.
Empowered Employees: The ad shows how Lumos can empower employees to find the tools they need, leading to a more satisfied and productive workforce.
A Brighter Future for Your Tech: The ad leaves you with the feeling that Lumos can help your business move forward more smoothly and efficiently.
Overall:
Lumos’ creativity in this video ad is on another level, with a visual style that not only highlights the challenges of managing a growing number of business apps, but that’s fun and creates this space of anticipation – waiting for the magic to happen. It’s a great example of how leveraging the “problemotional” formula can reinvent your B2B video advertising.
