A “Problemotional” Review of 2023’s Best B2B Video Ads: Wistia
Wistia takes us on a fun journey, navigating how they simplify editing videos, especially when it comes to webinar recordings. Their B2B video ad embodies a playful approach to those relatable challenges of video editing, driving home the value of their platform for their users.
Let’s dig deeper into what makes this video ad successful using the PESO framework:
P: Problem/Pain
The Webinar Editing Chore: Their video opens with a man struggling to edit a webinar recording. This immediately captures the attention of anyone who has ever faced the challenge of editing lengthy video content, especially when trying to cut those cringy moments and unnecessary parts.
The Time-Consuming Process: It ad amplifies the tediousness and time-consuming nature of webinar editing. The scene of the man fumbling with editing software and trying to trim the video suggests the frustration and inefficiency of traditional editing methods.
The Need for Efficiency: They subtly highlights the need for a more efficient and streamlined approach to video editing. The man’s frustrated expression and the use of the words “trim the bad” suggest a longing for a platform that can make the process faster and easier.
E: Emotion
Relatable Frustration: Using a humorous approach make the problem feel relatable. The scenes of the man struggling with his software and the over-the-top reactions of the other characters – like the woman looking puzzled, and the “uhms” and “aghhs” – injects humor into a common experience.
The Desire for a Better Workflow: The dramatic music and intense visuals creates a sense of urgency and frustration. The man’s struggles to edit the video suggest a longing for a more efficient and user-friendly platform.
The Joy of Simple Editing: The ad contrasts the initial frustration with the relaxed and confident visual approach to using Wistia. It showcases how a platform like Wistia can make the editing process less stressful and more enjoyable.
S: Solution
The Video Platform for Every Need: The ad introduces Wistia as a solution for making video editing simpler. The scenes of seamlessly navigating the platform and using features like “trim the bad” and “make multiple edits” showcase the platform’s ease of use and efficiency.
Precise and Powerful Editing: Wistia showcases their ability to offer precise and powerful editing tools. The scenes of the someone (who don’t see however) making precise cuts to the video and creating a polished outcome supporting the platform’s ability to deliver high-quality results.
A Streamlined Video Workflow: They emphasize their ability to streamline video workflows. The scenes of seeing a video be edited with confidence and the tagline “Editing Now in Wistia” suggests that Wistia can help users create and edit videos more efficiently.
O: Outcome
A Polished and Professional Outcome: Wistia shares how they can help users create polished and professional videos.
Time Savings and Creativity: The ad highlights how Wistia can help users save time and focus on being more creative. The tagline “Now in Wistia” suggesst that Wistia can empower users to create more content, more quickly.
The Future of Video Editing: It uses a modern and sleek visual style to showcase that Wistia is a platform for the future of video editing, suggesting that Wistia can help users stay ahead of the curve and create compelling video content for a variety of needs.
Overall
Wistia creates that connection with viewers by addressing a common challenge in video editing, using relatable humor to create an engaging experience.
Their B2B video ad demonstrates how B2B video marketing can be successful when it embraces a light-hearted approach, uses relatable scenarios, and delivers a clear message of value – proving that it can be both entertaining and informative, making a lasting impression on viewers and driving them to explore the platform’s capabilities.
