A “Problemotional” Review of 2023’s Best B2B Video Ads: Fiverr
Fiverr’s B2B video ad is a fun and energetic take on the challenges and opportunities of running a business. It uses a light-hearted approach, featuring a man with bunny ears, to highlight the platform’s ability to help businesses find the talent they need to succeed.
Let’s break it down with the PESO framework and see what makes this ad a success:
P: Problem
The Need for Talent: The ad opens with a man presenting a business plan, highlighting the common challenge faced by businesses – finding the right talent to support their growth and expansion. The team brainstorming and the list of tasks – rebranding, building a website, and launching a social media campaign – shows the need for diverse skills and expertise.
Finding the Right Fit: They emphasize the difficulty of finding talented freelancers. The woman looking for a brand designer on Fiverr suggests the challenges of finding qualified and reliable freelancers.
A Lack of Resources: It subtly conveys that some businesses may lack the resources to hire a full-time team. The man presenting his business plan, which includes a variety of tasks, implies that businesses need a flexible and affordable solution.
E: Emotion
Humor and Relatability: It uses a humorous approach to make the problem relatable. The man’s bunny ears, the playful tone of the team’s meeting, and the scenes of people working on their laptops add a lighthearted touch.
The Desire for Efficiency and Affordability: The fast pace and upbeat music creates a sense of optimism and the need for a solution that can streamline the process. The team working on their projects, with a sense of confidence, expresses a longing for a platform that can deliver efficient and affordable solutions.
The Joy of Finding the Right Talent: They showcase the excitement and satisfaction that comes with finding the right talent. The scenes of the team celebrating successes and the positive reactions from the team members suggest the joy of finding qualified freelancers who can help businesses achieve their goals.
S: Solution
The Freelancing Platform: The ad introduces Fiverr as a solution that can help businesses find the talent they need. The woman using the Fiverr platform to find a brand designer showcases the platform’s ability to connect businesses with talented freelancers.
A Global Network of Talent: It highlights Fiverr’s vast network of freelancers. The team working on their projects, with a sense of confidence, suggest that Fiverr offers access to a diverse range of professionals who can help businesses achieve their goals.
Affordable and Flexible Solutions: The ad highlights the affordability and flexibility of using Fiverr, suggesting that Fiverr is a cost-effective and efficient way to access the talent needed to scale a business.
O: Outcome
A More Efficient and Effective Team: Fiverr can help businesses build a more efficient and effective team. The scenes creates a sense of collaboration and success, highlight the benefits of using Fiverr to access diverse talent.
Achieving Business Goals: It implies that Fiverr can help businesses achieve their goals. The tagline “This year, your best business plan is Fiverr” reinforces the idea that Fiverr can be a vital tool for businesses seeking to grow and expand.
The Future of Work: The ad ends with a message of confidence and optimism, suggesting that Fiverr is a platform that is shaping the future of work and empowering businesses to achieve their full potential.
Overall
It’s a B2B video ad that effectively conveys the benefits of Fiverr’s platform in helping businesses access talented freelancers and build a strong team to achieve their goals – demonstrating how B2B videos can stand-out when brands leverage a unique and creative approach to capture attention, create an emotional connection, and leave a lasting impression.
